Job Title Content Manager Job Description Job title: Content Manager Your role: We are looking for a highly motivated Content Manager to lead the development, execution, and optimization of consumer-facing content across all digital channels. This role will be responsible for ensuring a consistent brand experience across Philips.com.tr, e-commerce platforms, CRM channels, social media, and digital campaigns while driving consumer engagement, conversion, and business growth. The ideal candidate combines strong storytelling capabilities with data-driven decision-making and a deep understanding of content, SEO, e-commerce, CRM, and digital consumer journeys. Key
Responsibilities
Content Strategy & Planning Develop and execute annual content strategy aligned with business and category objectives. Build and manage content calendars across key consumer touchpoints. Translate category priorities, campaign plans, and consumer insights into engaging content plans. Ensure consistency of messaging, tone of voice, and brand guidelines across all channels. Digital Content Development Lead creation of product, campaign, promotional, educational, and brand content. Manage copywriting, video, visual content, landing pages, and rich media assets. Coordinate internal stakeholders and external agencies to deliver high-quality content on time. Ensure local adaptation and localization of global marketing content. E-commerce & Digital Shelf Excellence Own product page content optimization across Philips.com.tr and marketplace partners. Improve product descriptions, imagery, A+ content, videos, and consumer education assets. Partner with E-Trade teams to enhance digital shelf visibility and conversion performance. Support SEO and keyword optimization initiatives. CRM & Consumer Engagement Develop content for CRM campaigns, lifecycle journeys, and consumer engagement programs. Support email marketing, lead nurturing, and loyalty activities. Ensure content relevance for different audience segments and consumer journeys. Content Governance & Compliance Ensure all content complies with brand, legal, regulatory, and quality requirements. Manage content approval workflows and content lifecycle processes. Maintain content repositories and asset management systems. Drive governance and best practices across all content creation activities. Performance & Analytics Monitor content performance using analytics tools and dashboards. Track engagement, traffic, conversion, SEO, and content effectiveness metrics. Generate insights and recommendations for continuous optimization. Conduct A/B testing and experimentation to improve performance. Cross-Functional Collaboration Partner closely with: Consumer Marketing E-Trade Media & Performance Marketing CRM PR & Communications Sales & Trade Marketing Regional and Global Marketing Teams External Creative and Digital Agencies This collaborative model aligns with Philips marketing operating principles where digital marketing works closely across marketing, sales, analytics, and planning functions. Required
Qualifications
Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field. 5+ years of experience in Content Marketing, Digital Marketing, E-commerce, or Brand Management. Strong understanding of SEO, content strategy, CRM, and consumer journey design.
Experience
managing agencies, creative production, and cross-functional stakeholders. Knowledge of CMS platforms, marketing automation tools, and analytics solutions. Excellent written and verbal communication skills in English and Turkish.
Preferred Qualifications
Experience
in FMCG, Consumer Electronics, HealthTech, or Personal Care industries.
Experience
with e-commerce marketplaces and D2C business models. Knowledge of AI-powered content creation and content personalization tools. Exposure to performance marketing and marketing automation platforms. Success Measures Digital engagement growth Content-driven conversion improvement Organic traffic and SEO performance Product page quality & digital shelf scores Campaign engagement metrics Consumer satisfaction and content quality KPIs Contribution to category growth and business performance You're the right fit if: Required
Qualifications
Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field. 5+ years of experience in Content Marketing, Digital Marketing, E-commerce, or Brand Management. Strong understanding of SEO, content strategy, CRM, and consumer journey design.
Experience
managing agencies, creative production, and cross-functional stakeholders. Knowledge of CMS platforms, marketing automation tools, and analytics solutions. Excellent written and verbal communication skills in English and Turkish.
Preferred Qualifications
Experience
in FMCG, Consumer Electronics, HealthTech, or Personal Care industries.
Experience
with e-commerce marketplaces and D2C business models. Knowledge of AI-powered content creation and content personalization tools. Exposure to performance marketing and marketing automation platforms. Success Measures Digital engagement growth Content-driven conversion improvement Organic traffic and SEO performance Product page quality & digital shelf scores Campaign engagement metrics Consumer satisfaction and content quality KPIs Contribution to category growth and business performance How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about our business. • Discover our rich and exciting history. • Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here. At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights