At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com. What will you do? A day in the life of a Business Analyst, Digital Asset Management at VF looks a little like this. The Business Analyst, Digital Asset Management is responsible for driving operational excellence, governance, metadata standards, user adoption, and business process enablement across the Digital Asset Management ecosystem. This role partners closely with the Product Owner to ensure DAM capabilities are successfully implemented, adopted, and scaled across Product Creation, Brand Marketing, and downstream digital channels. Let’s break down that day-in-the-life a bit more. DAM Governance & Standards Define and maintain DAM governance frameworks, policies, and operating procedures. Establish metadata standards, taxonomy structures, naming conventions, and asset lifecycle management processes. Partner with business stakeholders to ensure consistent asset management practices across brands and functions. Drive compliance with asset governance standards and identify opportunities for improvement. Business Process & Workflow Optimization Document and optimize end-to-end asset creation, review, approval, storage, and distribution workflows. Identify process inefficiencies and recommend improvements to increase speed, accuracy, and scalability. Collaborate with Product Creation, Marketing, Merchandising, and Technology teams to align workflows across the digital ecosystem. Support change management activities associated with new DAM capabilities and integrations. User Adoption & Enablement Collaborate with organizational change management to develop training programs, user guides, and onboarding materials. Lead DAM community engagement activities, including office hours, user forums, and feedback sessions. Monitor platform adoption metrics and identify opportunities to increase utilization and user satisfaction. Serve as a subject matter expert for DAM processes and best practices. Data Quality & Metadata Management Partner with business and technology teams to maintain asset quality standards. Monitor metadata completeness, accuracy, and consistency. Support taxonomy evolution and governance as business requirements change. Develop reporting and dashboards to measure data quality and asset health. Program Coordination & Delivery Support Support the Product Owner in roadmap execution and release readiness activities. Coordinate business testing, user acceptance testing, and deployment activities. Track key milestones, risks, dependencies, and business readiness activities. Ensure stakeholder alignment across multiple workstreams and initiatives. Stakeholder Management Build strong relationships with Product Creation, Brand Marketing, Merchandising, eCommerce, and Technology teams. Gather business feedback and translate operational needs into enhancement opportunities for the Product Owner backlog. Facilitate governance councils and cross-functional working sessions. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of experience and professional achievements. The foundation skills you will need in this position are: Proven experience as a Business Analyst or similar role in digital platforms or enterprise systems Background in Digital Asset Management (DAM) or adjacent domains (content management, PLM, digital commerce, or design workflows) Demonstrated ability to drive Digital Asset Management processes with detailed execution
Experience
coordinating project plans, roadmaps, and cross-functional delivery Familiarity with integrations and APIs across complex digital ecosystems Strong business acumen with a focus on delivering measurable outcomes Excellent communication, leadership, and stakeholder management skills
Experience
working in Agile/Scrum environments There are also a few skills that are not required but preferred.
Experience
with design tools (2D, 3D, AI), merchandising platforms, or PLM systems Background in retail, apparel, footwear, or consumer goods industries
Experience
scaling DAM platforms across global teams Now WE have a question for YOU. Are you in? Hiring Range: $92,000.00 USD - $115,000.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits
at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable. VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à PeopleServices@vfc.com VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.