Job Title: Lakme CTI & Claims Sr. Specialist
Location: Mumbai HURC
ABOUT THE ROLE
As a member of the Lakme CTI team, key responsibilities will be:
- Delivering CTI, and Claims support for Lakme across Renovation and innovation projects as well as helping to develop new communication and strategic plans.
- Developing consumer understanding, evaluating products, substantiation and claims support strategies for projects as well as delivering consumer research plans.
- Should have a broad category technical understanding of formulation, consumers and testing methodologies used to assess product performance. Interpersonal and communication skills as well as project and time management.
- Furthermore, creative mindset with ability to translate complex product information into simple consumer.
Background and Purpose of the Job:
- To support Consumer Technical Insights and Claims work stream for Lakme by delivering outstanding communications for our innovation that are robustly supported in technical and consumer understanding.
- To also develop and execute Strategic Understanding plans by interacting in a multi-disciplinary business environment.
Compelling Expectation
- Drive the desire to look for consumer insight, consumer appealing claims for the category, through brainstorming/workshops.
- Capture and interpret consumer research data, sensory feedback, and claim substantiation evidence into robust dossiers.
- Ensure consumer language alignment in all package copy, advertising briefs, and marketing materials.
- Anticipate and mitigate consumer perception risks, regulatory challenges, and competitive threats.
- Build strong networks with Brand, CMI, Clinical, and R&D teams to embed consumer insights into innovation. End to end lead for the internal panel management and upgradation.
Critical Functional Capabilities
- Execute claim support testing plans and panel studies.
- Competition mapping and claims understanding and generating claims.
- Clinical management with CROs
Skills & Competencies
- Strong knowledge in testing methods and experience in claims
- Ability to leverage consumer data analytics for insights.
- Excellent spoken English, presentation skills, and ability to collaborate with stakeholders.
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