Position Summary This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and
Responsibilities
Strategy Development & Execution – Assist with the development and execution of the TV/Audio marketing strategy for Samsung TV/Audio lineup Assist with integrated marketing programs to support strategic product launches and brand building initiatives to drive brand desire and preference Responsible for certain key products/campaigns from strategic/creative brief through to campaign execution Translate product launches, seasonal priorities (Key Commercial Moments), and business objectives into full-funnel marketing plans Support the development of integrated campaign strategies spanning paid media, social/influencer, digital, partnerships, CRM, shopper marketing, and creative — ensuring consistent messaging and brand experience across all consumer touchpoints. Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objective, and develop processes for collecting consumer insights to build marketing strategies Assist in reviewing marketing goals and KPIs that align to business goals Gain alignment from all stakeholders including Executive Management, Management, Product Marketing, and Samsung HQ Campaign Development & Execution - Assist and drive the creative development of consumer marketing campaigns Develop and deliver creative integrated marketing briefs for communications development across TV, digital, social, earned, etc. Partner with the consumer insights team to on consumer testing of positioning and creative concepts through final execution. Deliver insights, make recommendations and execute changes across integrated marketing campaigns and making iterations when possible Prepare decks and documents that help ensure alignment among internal stakeholders including executive management, product marketing, global HQ and others Collaborate with brand design and legal teams to ensure all assets are approved by all teams Localize assets from global HQ for use in campaigns and digital, social and experiential Campaign Performance & Reporting – Develop executive-ready campaign recaps and business performance reports Consolidate channel campaign performance across media, retail, PR/social, CRM, s.com, and translate into actionable insights/recommendations Support leadership presentations and executive updates Marketing Program Management – Perform day-to-day management of budgets and own the financial approval process. Create and submit project proposals into the Samsung procurement bid management system (BQMS) Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers Review marketing assets with key departments like legal and brand design teams Skills and
Qualifications
· 7+ years in consumer marketing/integrated marketing/brand strategy, or GTM planning preferably in consumer-packaged goods or electronics industry. · Demonstrated strategic planning skills. ·
Experience
developing and managing integrated marketing campaigns across multiple channels ·
Experience
collaborating with agencies and cross-functional teams · Proven ability to manage multiple stakeholders in a fast-paced environment · Excellent communication, presentation and decision-making skills · Exceptional Power Point skills, proficient in all other MS Office products · Excellent with Excel, analyzing data and creating easy to read dashboards. · Bachelor’s Degree required, MBA preferred Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits
@ Samsung - https://www.samsung.com/us/careers/benefits/ Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance. To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process. * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Job Alerts: If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).