Global Senior Director Merchandising – Women's & Kids Apparel Position Summary Drives the Global Women's and Kids Apparel business strategy by defining consumer-led visions that serve the unique needs of Women's and Kids consumers across all activities, channels, and regions. Leads the long-range product strategy, global line architecture, assortment direction, pricing framework, and marketplace segmentation to accelerate growth and strengthen TNF's position in Women's and Kids. Acts as the primary voice of the Women's and Kids consumers, ensuring product strategies are built around the unique needs of each consumer rather than adapted from Men's product strategies. Aligns category, activity, and regional teams around cohesive Women's and Kids visions that deliver against brand, consumer, and financial objectives. Accountabilities Women's & Kids Business Strategy & Leadership · Drives the Global 3YP Women's and Kids Apparel strategy and category vision. Defines the long-range (3–5 year) Women's and Kids product and merchandising strategy across all Apparel activities and classifications. Serves as the voice of the Women's and Kids consumers, translating consumer insights, marketplace trends, athlete feedback, and regional opportunities into product strategies. Identifies future growth opportunities, whitespace opportunities, and marketplace shifts to strengthen the Women's and Kids businesses globally. Ensures Women's and Kids product strategy is developed from the needs of the Women's and Kids consumers rather than as an extension of Men's assortments. Establishes clear strategic priorities across technical, outdoor, sportstyle, and lifestyle segments. Ensures alignment across Women's and Kids businesses while developing distinct consumer, product, and marketplace strategies unique to each consumer. Global Line Planning & Assortment Architecture · Owns the Global Women's and Kids line plans and assortment architecture across Apparel. Develops product range strategies across classifications, defining core assortments, segmentation, and growth opportunities. Drives segmentation across consumer, category, channel, distribution tier, and region to support sustainable growth. Balances regional curation needs with a clear and consistent Global vision. Ensures Women's and Kids product stories, franchises, and innovations are prioritized appropriately throughout the line. Pricing, Marketplace & Commercial Partnership · Defines Global pricing architecture for Women's and Kids Apparel. Establishes IMU targets, pricing ladders, and margin frameworks to optimize revenue, profitability, and consumer value. Defines promotional and markdown guardrails in partnership with Planning and Regional Merchandising teams. Drives omni-channel merchandising strategies to ensure a seamless consumer experience across DTC, Wholesale, Marketplace, and Key Accounts. Partners with Planning teams to optimize in-season performance and business results. Drives analytics, consumer insights, and business performance reviews to identify opportunities and recommend actions. Organizational Leadership & Merchandising Governance · Leads the Global Women's and Kids Apparel Merchandising organization. Directly leads the Women's Classification Merchandising teams: o Jackets Tops Bottoms Fleece Leads the Kids Merchandising organization. Leads the Global Merchandising team based in Shanghai responsible for: o UE Product Management ELSA Product Management Regional Project Product Execution Establishes merchandising standards, decision frameworks, and operating processes across the Women's and Kids businesses. Builds organizational capability and develops high-performing talent across the Women's and Kids Merchandising and Product Management organizations. Activity & Category Alignment · Provides strategic leadership across all Women's and Kids Apparel activities. Ensures alignment between Classification Merchandising, Activity Merchandising, Planning, Design, Development, and Regional Merchandising teams. Provides functional oversight to the Global Merchandising Director, High Performance & Collaborations, for all Women's and Kids product within Summit Series, Snowsports, Collaborations, Speed Projects, and Project Podium. Ensures Women's and Kids business objectives are embedded within all activity strategies and category decisions. Governs trade-offs across activities and classifications to deliver a cohesive Women's and Kids marketplace presentation. Cross-Functional & Go-To-Market Leadership · Partners with Design, Development, Planning, Brand Marketing, Sales, Regional Merchandising, and DTC teams to bring the Women's and Kids vision to life. Participates in cross-functional Go-To-Market workstreams ensuring alignment from concept through marketplace execution. Reconciles Global line plans with regional financial targets and marketplace needs at key milestones. Presents Women's and Kids business strategies, opportunities, and seasonal plans to Executive Leadership. Acts as the senior advocate for Women's and Kids Apparel across the organization. Financial Accountability · Accountable for overall Women's and Kids Apparel business performance. Drives achievement of revenue, margin, productivity, and growth targets. Ensures line plans support financial objectives while maintaining a consumer-first approach. Partners with Planning to ensure forecasts and business targets are accurate and actionable. Skills for Success · Deep expertise in Global Merchandising, line planning, assortment architecture, and product management. Strong understanding of Women's and Kids consumer trends, marketplace dynamics, and product strategy. Proven ability to build consumer-led growth strategies. Strong commercial acumen across pricing, margin, segmentation, and marketplace management. Ability to influence senior leaders across a complex matrix organization. Exceptional leadership, communication, and presentation skills. Strong analytical capability with the ability to translate insights into action.
Experience
leading global merchandising and product management organizations.
Experience
· 15+ years of Merchandising, Product Strategy, Product Management, or Category Leadership experience. Significant experience leading large-scale Apparel businesses. Strong understanding of Women's and/or Kids consumers and product creation.
Experience
managing multi-layer organizations and global teams. Proven track record driving growth through consumer-led merchandising strategies.
Experience
leading and developing merchandising and product management talent within complex matrix organizations. Why This Role Matters The Global Senior Director Merchandising – Women's & Kids Apparel creates a dedicated leadership structure for two of TNF's most significant growth opportunities. By bringing Women's and Kids consumers to the center of product strategy, assortment architecture, pricing, and marketplace execution, this role ensures TNF builds businesses that are distinct, relevant, and capable of delivering accelerated long-term growth globally. Hiring Range: $223,344.00 USD - $279,180.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.
Benefits
at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable. VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à PeopleServices@vfc.com VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.