Posted 5 days ago
Assistant Athletic Director for Marketing and Fan Engagement
Job description
Job TitleAssistant Athletic Director for Marketing and Fan Engagement Agency Texas A&M University - Corpus Christi Department Athletic Programs Proposed Minimum SalaryCommensurate Job LocationCorpus Christi, Texas Job TypeStaff Job Description TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies. TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities. PURPOSE At the direction of the Deputy Athletic Director and Assistant Vice President for Intercollegiate Athletics, this position will be overseeing all aspects of marketing game day production of Islander Athletics events while providing unique and memorable experience for fans in attendance. RESPONSIBILITIES Functional Area 1 Promotional Marketing Percent Effort: 55% Job
Duties
Direct the Athletics Creative Team to develop programming and digital marketing to include video board content, halftime shows and recognitions, sponsor activations, in-game promotions, fan contests and other entertainment elements. Responsible for all game day scripts. Attend new student orientations, Waves of Welcome and other back to school campus events to promote Islanders Athletics. Collaborate with on-campus student organizations, campus leaders, and community members to collaborative events. Assist with other events as needed. Oversee, schedule and assist with all gameday duties related to sporting events. Functional Area 2: Awareness/Branding Percent Effort: 40% Job
Duties
Supervise staff to include Marketing and Fan Engagement Assistant, Graphics Design GA, Student Workers & Interns (Marketing, photography, etc.) Planning and achieving marketing initiatives to increase awareness and attendance, engage students, enhance customer experience, and solidify the department’s brand. Oversee social media efforts for the Athletics Department. Responsible for efforts to a) enhance the visibility of the Islanders Athletic program in the conference, state and nationally, b) advance TAMU-CC mission, vision and branding, c) develop and implement printed and online materials aligned with Athletics design standards and TAMU-CC Brand and Style Guide. Functional Area 3: Compliance Percent Effort: 5% Job
Duties
Maintaining compliance with the rules and regulations of the NCAA, A&M System, NCAA, Southland Conference and any other governing body is of paramount importance to the University. QUALIFICATIONS Bachelor's degree Two (2) years of marketing or professional experience Additional education and/or experience may be considered as a substitute for the minimum qualifications: High School diploma/GED with six (6) years of marketing or professional experience Associate’s degree with four (4) years of marketing or professional experience Master’s degree Intermediate skills in Microsoft Suite Strong verbal and written communication skills Ability to multitask and work cooperatively with others. PREFERRED QUALIFICATIONS
Experience
working in a higher education setting. Social Media experience
Experience
using Adobe Creative Suite and Sound Director Software SALARY: $54,000 - $57,000/annually, approximately $4,500 - $4,750/monthly NOTE: Employment may be impacted by the Presidential proclamation issued on September 19, 2025 and the moratorium issued by Texas Governor Abbott on January 27, 2026. BENEFITS (rules, policies, eligibility apply) From our generous benefits package and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work. Insurance Medical $0 - $30 per month for Employee Only coverage after university contribution ($920 value). Up to 83% of premium covered by the university: Employee and Spouse Employee and Children Employee and Family coverage Dental & Vision Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account On-campus wellness opportunities Work Life Solutions: Counseling, Work Life Assistance, Financial Resources, and Legal Resources Tuition
Benefits
Public Loan Forgiveness Book scholarships 100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply). Retirement Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP) Voluntary Tax Deferred Account/Deferred Compensation Plan Time Off: 8+ hours of vacation paid time off every month. 8 hours of sick leave time off every month. 8 hours of paid time off for Birthday leave. 12-15 paid holidays each year. All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check. Equal Opportunity/Veterans/Disability Employer. The Texas A&M University System is one of the largest systems of higher education in the nation, with a statewide network of twelve universities, eight state agencies, a comprehensive health science center, Texas A&M-Fort Worth and Texas A&M-RELLIS. The A&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each employee. Each member institution provides equal opportunity and access to all students, employees and prospective employees. External Applicants - Applicants not currently employed by a Texas A&M System member may Search Postings and apply for positions within one or more A&M System members by selecting the job posting. Internal Applicants - This site lists job postings throughout The Texas A&M University System. It is intended for applicants not currently employed by a member of the system. Current employees should apply for jobs on the Internal Career site. The Texas A&M System is an Equal Opportunity/ Veterans/ Disability Employer.
Skills and functions
- Marketing