Technical Product Manager (Ads / AI Growth) — TPdM

Role Overview

We are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products.

You will sit at the intersection of AI systems, advertising platforms, and performance growth, translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance.

This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems.

Key Responsibilities

1. AI Ads Product Strategy

• Define the product strategy for AI-driven advertising systems, including:
• AI-generated ad creatives (copy, image, video)
• Automated campaign optimisation
• Audience targeting and personalisation systems
• Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate
• Translate growth and marketing needs into structured product and system requirements

2. Ads System & Technical Design

• Work closely with engineering teams on the design of core advertising systems, including:
• Ad ranking and recommendation systems
• Bidding and budget allocation mechanisms
• Attribution and measurement models
• Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops
• Evaluate trade-offs between performance, scalability, latency, and cost

3. AI-Driven Growth Products

• Build and scale AI-powered advertising products, such as:
• Automated creative generation systems (text/image/video)
• Campaign optimization agents (budget, bidding, targeting)
• Intelligent decision-making systems for ad performance improvement
• Design feedback loops between model outputs and real-world advertising performance

4. Cross-functional Execution

• Partner closely with engineering, data science, and growth teams to deliver high-impact products
• Write PRDs, technical specifications, and define clear success metrics
• Drive execution across multiple stakeholders in a fast-paced, iterative environment

5. Data & Experimentation

• Design A/B testing frameworks to evaluate ad performance and product impact
• Use data to guide product iteration and decision-making
• Define and track key metrics such as ROAS, LTV, CAC, funnel conversion rates

Requirements

Must-have:

• 3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles
• Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.)
• Solid technical background (Computer Science, Engineering, or equivalent hands-on experience)
• Ability to reason about systems, data pipelines, and/or ML models
• Experience working closely with engineering teams on complex system-level products

Preferred:

• Experience in performance marketing, growth, or ad-tech companies
• Familiarity with:
• Auction and bidding systems
• Recommendation or ranking systems
• Attribution models (last-click, multi-touch, incrementality)
• Exposure to AI/ML systems (especially LLMs or generative AI)
• Experience building 0→1 products in early-stage or fast-paced startup environments

Nice to Have

• Experience building advertising automation or growth optimization tools
• Strong intuition for marketing funnels (impression → click → conversion → retention → LTV)
• Experience with generative AI systems for creative production
• Background in quantitative fields (Computer Science, Math, Statistics, Economics)

What This Role Is Not

• Not a purely marketing or growth operations role without technical depth
• Not a Technical Program Manager focused only on execution and timelines
• Not a pure engineering role without product ownership and decision-making responsibility