You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization, and Product Owners in Business Technology, who own delivery and sprint execution. Your Role As Product Manager – App Experience, you own the vision, roadmap, and performance of the Hunkemöller app across the full customer journey. Your mission is to make the app the preferred shopping and loyalty channel for our customers by delivering seamless, engaging, and high-performing mobile experiences that drive revenue, retention, and loyalty. You are responsible for app-specific customer journeys, engagement, usability, and mobile commerce performance. A key part of your role will be shaping and launching Hunkemöller’s next-generation app platform. You lead product discovery, prioritization, and optimization. Product Owners in Business Technology manage delivery execution, while you remain closely involved to ensure customer impact and product quality. What You’ll Do Own the app product vision, roadmap, and priorities Define and deliver mobile-first experiences that drive commercial growth and customer loyalty Improve app onboarding, navigation, usability, performance, and conversion Drive app engagement and retention through loyalty, push, and personalized mobile experiences Help shape the future app platform, customer experience, and feature strategy Lead discovery through customer research, validation, journey analysis, and testing Drive optimization through experimentation, CRO, analytics, and A/B testing Partner closely with UX, CRM, E-commerce, Marketing, Engineering, and Product Owners Ensure alignment between app journeys and the wider digital customer experience Act as a product-led change agent within E-commerce Success Metrics App Revenue (% of digital revenue) App Conversion Rate App Retention & Purchase Frequency MAU / DAU Push Notification Engagement App Store Rating / NPS Experimentation impact and measurable business outcomes What You Bring 7+ years of Product Management experience in e-commerce, apps, or consumer technology Proven experience optimizing mobile app experiences and driving commercial impact

Experience

building or redesigning app platforms is a strong plus Strong expertise in product discovery, experimentation, CRO, and analytics

Experience

with app engagement and retention strategies Strong stakeholder management and communication skills

Experience

working cross-functionally with UX, Engineering, CRM, and Product Owners

Experience

with tools such as ContentSquare and Kameleoon is a plus A customer-first mindset combined with strong commercial focus What we offer 25 days of annual leave, with the option to buy or sell up to 4 additional days Hybrid work model, combining office and remote working Possibility to work from abroad for up to 2 weeks per year An international work environment, working with teams across different countries Travel allowance to support commuting costs Access to the Hunkemöller Academy for professional development 25% employee discount on all Hunkemöller products Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered. If you’re interested in this role, we’d love to receive your application via our official career channels. At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we evolve into a more customer- and product-led organization, we are building a new Product &

Experience

team within E-commerce to shape the future of our digital platform. Hunkemöller’s mission is to be a much loved, social and inclusive brand - powered by our people. We have over 900 stores in 15 countries and we are growing. Our plans to expand both in Europe and beyond provide exceptional opportunities for those with a passion for retail. Indeed, passion is one our six values: fun, inclusive, passionate, sexy, in-touch and inspiring. These values drive all we do and together with our growing commitment to the well-being of people, planet and communities, we are building a brand aligned to the demands of our global customers and those that work with us. Our USPs are many however, at the heart of what makes us special is a commitment to World-Class service, whatever the channel and wherever the store. This commitment extends to how we work with each other and creating a World-Class working environment. Hunkemöller is certified TOP EMPLOYER of the Netherlands (for the third time in a row) & Germany 2020, which underlines our people initiatives and achievements.