Position Summary We are seeking an experienced and highly motivated Regional Marketing Manager to drive the growth of NXP's Automotive MCU business in Greater China. This role is responsible for developing and executing regional Go-To-Market (GTM) strategies, driving design-win growth, expanding market share across key automotive segments, and influencing product roadmap decisions through deep customer and market insights. The successful candidate will work closely with OEMs, Tier1s, Ecosystem Partners, Distributors, Product Line, Business Line, Sales, FAE, Application Engineering, and Software teams to accelerate adoption of NXP's Automotive MCU portfolios. Responsibilities: GTM Strategy & Business Growth · Define and execute Greater China GTM strategies for Automotive MCU products. · Identify growth opportunities across different applications. · Develop annual regional business plans aligned with global AMCU strategy. · Drive revenue growth, design wins, market share expansion and customer engagement. Customer & Ecosystem Engagement Build trusted relationships with key automotive OEMs, Tier1s and ecosystem partners. Act as the market-facing representative for Auto MCU solutions in Greater China. Lead executive-level and technical engagements with strategic customers. Support key account strategies and competitive displacement initiatives. Product Positioning & Solution Marketing Develop compelling customer value propositions and differentiated messaging. Position NXP Auto MCU solutions against major competitors including both global and China local competitors. Market Intelligence & Product Strategy Monitor industry trends and competitive dynamics. Analyze the trends and China requirements of SDV/AIDV, EEA, Electrification and SW Ecosystem, etc. Gather VOC (Voice of Customer) insights. Influence product roadmap, software requirements and ecosystem investments. Requirements: Bachelor’s degree required; Master’s or MBA preferred. Work experience 5+ years in Marketing, Business Development, Product Management, FAE/CAS or Sales. Deep experience in semiconductor or automotive electronics industry, familiar with automotive industry and ecosystem. Demonstrated success influencing automotive OEM and Tier1 design decisions. A strategic thinker who combines technical expertise, marketing savvy, and business insight. An inspiring communicator, able to engage both technical and business audiences. Self-motivated, collaborative, and decisive. Excellent interpersonal, presentation and executive communication skills. More information about NXP in Greater China... #LI-67af NXP Semiconductors N.V. (NASDAQ: NXPI) enables a smarter, safer, and more sustainable world through innovation. As the world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets. For more information, visit www.nxp.com Bright Minds. Bright Futures. We believe that a key component to growing our business is to develop our people. To enable you to grow your career at NXP, we offer online and offline learning opportunities to help you develop some of your core and professional skills. Commitment At NXP. We recognize NXP is a powerful change agent as we continue to deliver innovative solutions that advance a more sustainable future. We remain steadfast in our commitment to sustainability and making measurable year-on-year progress. Also, we aim to create an inclusive work environment and we will not tolerate racism, discrimination or harassment of any kind. We have programs in place focused on diversity, inclusion and equality. Thank you for considering a career at NXP. To help you prepare for the different steps in our hiring process, see the following useful advice and tips. Are you already an NXP employee? Do not apply here. Instead, you must apply via our internal career page. Thank you for your interest in supporting our recruitment efforts. Please note that NXP operates under a strict Preferred Supplier List (PSL) for all recruitment activities. Any candidate profiles or resume submitted without a prior written agreement or explicit request from our Talent Acquisition team will be considered unsolicited. Such submissions will be deemed free of any obligations, and no fees will be paid by NXP or any of its affiliates, subsidiaries, or divisions - regardless of whether the candidate is hired, either coincidentally or otherwise. Thank you for your understanding.