Job Description: Job Description – Marketo Specialist Position Summary We are seeking a skilled Marketo Specialist with hands-on experience in Adobe Marketo Engage to execute and manage marketing automation campaigns. The ideal candidate should possess a strong understanding of Marketo architecture, lead management, campaign execution, asset creation, reporting, and marketing operations best practices. Understanding about how Marketo integrates with CRM systems and third-party platforms. Key

Responsibilities

Setup, test and execute marketing emails, landing pages, forms, audience lists and flows for demand generations programs and more complex trigger, drip, and nurture campaigns. Execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists. Support essential marketing operations initiatives in Marketo, Salesforce and other marketing automation technologies. Understand and report on campaign metrics and distribute campaign performance reports as needed. Handle requests for special reports, data, and marketing tracking information. Troubleshoot Marketo related issues as needed. Assuring the accuracy, reliability, and consistency of marketing automation production services prior to final output/delivery. Assess content to ensure consistent and accurate branding and design and identify any issues. Ensure a thorough understanding of requirements, both from Merkle and our clients. Accurately maintain quality reports and relevant documentation. Required Skills &

Qualifications

2+ years of hands-on experience building and executing campaigns in Adobe Marketo Engage. Strong working knowledge of Smart Campaigns, Smart Lists, Flow Steps, Programs, Channels Proven experience building emails, landing pages, forms, snippets, and templates from scratch. Solid understanding of tokens and dynamic/personalized content setup. Demonstrated understanding of lead lifecycle management, lead scoring, and lead routing concepts. General understanding of how Marketo integrates with a CRM and other martech tools — conceptual fluency is required, but active integration ownership is not part of this role.

Experience

with basic HTML/CSS for email and landing page troubleshooting is a plus. Strong attention to detail, QA discipline, and ability to manage multiple campaigns/programs simultaneously. Marketo Certified Expert (MCE) preferred. Excellent communication and stakeholder management abilities. Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park Brand: Merkle Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work