Posted 1 day ago
Associate Marketing Director
Job description
JOB DESCRIPTION: Four Main
Responsibilities
Job Weighting% - Main
Responsibilities
40% - Brand/portfolio strategy and marketing plan validation 20% - Cross function communication 20% - Cross brands synergyize and budget optimization 20% - Team coaching / development Major Responsibilities/Activities: Responsible for brand strategy, portfolio management and brand building Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending. Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth. Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs. Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities. Coach and develop brand owners to work independently on marketing plan development and execution REQUIREMENTS: Industry experiences: 10+ FMCG/OTC/Nutrition industry experience is needed
Experience
in consulting agency or creative agency is a plus Position experiences: With at least 8 years proven brand activiation experience
Experience
of launching new brand is preferred Has solid team management experience Language Skills: Excellent command of spoken and written of Chinese and English Computer Skills: Familiar usage of Microsoft Office Software; Mobility: ~ 20% of time will be on business trip Certificate Required: Not specially required; MBA/EMBA is an advantage Other Special requirement: Postivie thinker Think out of box attitude Result driven with execution understanding; Quicker learner and adaptor in working in a volatile and fast changing environment Team coach skill Good communication skill The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: ANI International Nutrition LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter
Skills and functions
- Marketing