Who We Are Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy. Learn more about who we are and what we do: https://about.joybuy.com/about/

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business. About The Team You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment. About the Role We're looking for a Campaign Strategy & Creative Lead to define the creative direction behind Joybuy's biggest marketing moments across Europe. From Black Friday and Christmas to seasonal activations, product launches and brand partnerships, you will develop campaign concepts, shape compelling narratives and ensure consistent execution across multiple European markets. Working closely with internal stakeholders and external creative partners, you will transform business objectives into impactful campaigns that strengthen brand awareness, engage customers and support commercial performance. This is a highly visible role combining creative strategy, campaign planning and cross-functional collaboration within a fast-growing international business. What You'll Do Own creative strategy for major campaigns: Black Friday, Christmas, 11.11, Summer Sales, new product launches — from big idea to executional framework across paid, owned, earned, and social channels. Lead creative concepting: Develop campaign narratives, key messages, and creative directions that resonate with local European audiences while maintaining brand consistency across markets. Drive localisation: Adapt global campaign frameworks for UK, DE, FR, NL markets. Understand what "local" means — not just translation, but cultural relevance. Build partnerships: Identify and secure marketing partnerships that amplify campaign reach: media partners, brand collaborators, cultural platforms, content creators. Manage external resources: Lead relationships with creative agencies, production houses, and media partners. Run creative workshops: Lead brainstorm sessions with internal teams and agencies. Push for ideas that are both bold and deliverable. Stay ahead of culture: Track social trends, cultural moments, competitor activity, and emerging platforms. Ensure our creative stays relevant and differentiated. Leverage AI: Use AI tools to accelerate creative exploration, generate variations, test concepts, and optimise campaign assets. What We're Looking For Essential: 5-10 years in integrated marketing, creative strategy, or campaign planning, preferably in e-commerce/ retail, and a creative agency Proven track record of leading creative campaigns from concept to launch Strong portfolio demonstrating strategic thinking AND creative execution: campaign frameworks, creative concepts, communication plans, channel strategies Deep understanding of UK/European consumer culture, social media trends, and seasonal retail moments

Experience

in an in-house creative/marketing team or agency — you understand both sides of the brief Strong understanding of media: paid social, digital advertising, influencer marketing, ATL/BTL channels Partnership experience — you've built marketing partnerships that delivered measurable results Comfortable working in a fast-paced, startup-like environment where roles are fluid and initiative is expected AI fluency: you actively use AI tools in your creative process and stay current with trends Owner mindset: you see problems as your own, take accountability beyond job description, and drive outcomes without waiting for instructions Fluent English Nice to have:

Experience

working across multiple European markets Agency management experience Another European language or Mandarin

Experience

with cross-cultural marketing or international brands At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic. Ready to apply? Take the next step in your career, apply now and explore the opportunities we have to offer. Our growth is creating opportunities. Yours could be next. About us What started as one bold idea in China has grown into one of the world's most trusted technology and supply chain businesses. Today, JD.com (JINGDONG) serves more than700 million customers, using technology, logistics and innovation to create smarter, faster and more connected experiences. From retail and logistics to technology, healthcare and beyond, we're solving real-world challenges and making everyday life easier. As we continue to grow, so do the opportunities for the people who grow with us. Our global business Our teams work across 20+ countries and regions, building smarter supply chains and helping businesses and communities connect across borders. From technology hubs and retail operations to logistics networks and corporate teams, we're creating opportunities to learn, collaborate and make an impact on a global scale. Whether you're joining us in Europe, the Middle East, Asia or the Americas, you'll be part of one global team working towards a shared purpose. So let's do this. Let's deliver joy.