Job Description: Must-Have Skills Salesforce Data Cloud Expertise Hands-on experience with Salesforce Data Cloud implementation and administration. Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets AI-driven segmentation, propensity modeling, and Next Best Action use cases. Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.

Experience

integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data. Data & Technical Skills Strong SQL proficiency. Understanding of customer data architecture and Customer 360 concepts.

Experience

with APIs, ETL processes, and data integrations. Data validation, troubleshooting, and governance experience. Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage. Marketing & CX Understanding Knowledge of customer journeys, lifecycle marketing, and personalization. Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media. Good-to-Have Skills Integration with Google Ads, Meta, DV360, and other activation platforms.

Experience

with data lake and data warehouse. Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms. Familiarity with MC Next set-up. Preferred Certifications Salesforce Certified Data Cloud Consultant Salesforce Marketing Cloud Consultant Salesforce AI Associate Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes. Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park Brand: Merkle Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work