Brand Executive - Premium Tea Innovations Mumbai, Maharashtra
Posted 2 weeks ago
Brand Executive - Premium Tea Innovations
Job description
Role: Brand Executive - Premium Tea Innovations Location: Mumbai HO This is a rich brand-building role that involves both Sales & Innovation development in our Beverages business and is an opportunity to work on an exciting set of communications & innovations in a dynamic category. Here is an indicative summary of responsibilities: • Crafting the right marketing mix (including pricing, proposition, product & packaging) • Driving a Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance and CMI) • Facilitating the product sales across channels • Driving D2C sales and creatives through the right product and promotion mix. • Enabling communication development for the delivery along with the innovation in each market (working in conjunction with CMI and Creative Agencies) • Manage end-to-end asset creation (TV, Print, POSM & Digital) and docking processes Key Skills & Requirement: • Past experience required: Experience in BB/BD across any category within HUL. • Has experience in running networks for the launch of consumer-relevant innovations. • Experience in working in a cross-functional team to deliver projects. • Excellent written and verbal communication skills in English. • Strong Project Management skills, a bias for action and ownership • Core aspects underpinning all skills: Rigor, Analytical Thinking, Creativity, Empathy, Obsession with brands & consumers. • This role will involve up to 20% of travel depending on project requirements.
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Skills and functions
- Marketing