workday
Posted 5 days ago
Senior Manager/Associate Director-Marketing (Hema/Neph TA ))
Job description
DUTIES & RESPONSIBILITES 主 要 职 责 Portfolio Strategy Planning Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength. Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort Develop a clinical support program to support campaign objectives Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives (Identified training strategy and material in place) Develop product launch plans (with PMs) and submit to Marketing Director Work with BMs and sales management to provide quality product sales forecasting Develop training strategy (with BMs) to align with LCM Build and maintain global AZ network and relationships through attendance of regional/global workshops. Lead Brand Team Lead the cross functional Brand Team in the development of brand strategy aligned to overall TA strategy and company priorities. Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment Ensure effective cross functional working, and alignment of team to brand objectives Implementation :Budgeting & Promotion Consolidate and manage the brand budget for the product portfolio, submitting for Marketing Director approval with clear strategic rationale. Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure Work with BMs to develop individual marketing plans for each product in portfolio Review BM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio Ensure quality of promotional material produced by BMs Work with Market Intelligence/Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director Ensure the quality delivery of product training programs Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend Work with BMs to maximize advantages and benefits when working with outside agencies Develop and maintain relationship with KOLs Win in right way People Management Recruit talents to build effective team Responsible for performance management for BMs Build talent pool within team Understand competency model of subordinates and accomplish annual MKT talent assessment Provide coaching and feedback to team members to enhance team effectiveness Reporting Submit Monthly business review data. Provide Market Research findings and recommendations Strong Compliance Awareness Comply with AZ Code of Conduct and all applicable laws and regulations during business operations. Date Posted 07-8月-2026 Closing Date 29-9月-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.
Skills and functions
- Marketing
- Operations