Posted 3 hours ago

Senior Officer, MX Retail Marketing (Laos Branch)

LAOS Samsung Electronics Sole Co., Ltd. Laos, Kolao Tower, Vientiane, Laos
Onsite Full Time
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Job description

Position Summary 1. Create sales opportunities by preventing missed sales opportunities and sensing up-selling opportunities via retail data analysis. 2. Recognize the retailers concerns using sales point data to continuously developing methodology for cooperative retailing. 3. Prevent issues in sales at sales subsidiaries by regularly reviewing retail KPI(Key Performance Index). Role and Responsibilities 1. Strategy & Collaboration Partner with Product Marketing and Channel team to develop and execute tailored channel promotions. Serve as a core collaborator for Product Marketing, Retail Marketing, and Sales Teams across all channels. Ensure strategic and budgetary alignment between Sales field needs and Marketing initiatives. Provide leadership in translating marketing strategy into executable, high-impact programs. 2. Analysis & Improvement Analyze channel sell-through, promotion results, and shop performance, implementing data-driven improvement plans. Conduct competitive analysis (benchmarking, pricing, and movement) and report findings to relevant teams. Streamline marketing data tracking and store mapping to inform and drive improvement plans. Partner with Sales and Retail Marketing on shelf share analysis, audits, and improvement recommendations. 3. Channel Development & Performance Identify and develop new channels to support overall business and sales growth. Define and implement key KPI metrics to measure efficiency and guide resource allocation. Execute systematic retail outreach to secure high mindshare with store managers and sales influencers. 4. Training & Administration Coordinate and manage training and development for Channel and Retail Marketing staff. Perform special projects and other duties as assigned by management. Skills and Qualifications • Develops professional expertise by complying with company policies and procedures • Works on problems of moderate scope where analyzing situations or data requires a review on various factors • Exercises judgment within defined procedures and practices to determine appropriate action • Normally receives general instructions on routine work with detailed instructions on new projects or assignments • Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. Job Alerts: If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).

Skills and functions

  • Marketing