The Director, Retail Channel Development & Strategy Lead is responsible for defining and driving regional retail channel performance across both China and Ex-China markets, with accountability for channel-level P&L delivery including volume, mix, revenue, and profitability. This role partners closely with Sales, Revenue Management, Marketing, and Business Planning to translate strategic direction into scalable retail frameworks and execution models across diverse markets. Job
Duties
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Responsibilities
may include, but are not limited to: Define and lead the regional retail channel strategy across AP (China, Japan, India, ANZ, Korea, Thailand, Malaysia, Indonesia, Philippines, Singapore), ensuring alignment with overall commercial and AOP objectives Develop clear go-to-market frameworks, channel segmentation, and value propositions tailored to different retail environments Identify and prioritize growth opportunities across formats, customers, and geographies, including whitespace expansion and route-to-market optimization Partner with Business Planning and Sales to translate channel strategies into actionable plans, targets, and KPIs across markets Drive alignment between regional strategy and local execution, ensuring consistency while allowing market adaptation Lead development of retail growth roadmaps focused on distribution expansion, assortment optimization, and productivity improvement Own visibility and tracking of retail channel performance across markets, including volume, revenue, margin, and ROI Identify performance gaps and work with market teams to implement corrective actions and continuous improvement initiatives Monitor competitive dynamics and evolving retail trends to refine channel strategies Translate insights into clear actions for local teams to improve execution and outcomes Provide direction on regional assortment and merchandising frameworks aligned to channel roles and shopper missions Ensure alignment between product strategy, pricing architecture, and retail channel needs Partner with analytics teams to leverage performance data and shopper insights to continuously refine channel strategies Translate insights into clear actions for local teams to improve execution and outcomes Key
Experience
10–15 years in Retail Sales, Trade Marketing, or Channel roles Proven experience managing retail channels or key accounts across multiple markets Strong track record of delivering retail growth and execution excellence
Experience
in multi-country or regional environments preferred Bachelor’s degree in Business, Marketing, or related field MBA or equivalent preferred
Experience
in working with Retail - own branded and multi-branded stores. Key Skills Deep understanding of retail channel dynamics, including modern trade, general trade, and key account structures Strong capability in driving channel performance (volume, revenue, mix, profitability) across markets
Experience
in trade marketing, in-store execution, and promotion planning Ability to manage customer relationships and joint business planning (JBP) with key accounts Strong commercial acumen in managing trade spend, margins, and retail economics Ability to translate regional strategy into effective in-market execution plans Strong cross-functional collaboration with Sales, Revenue Management, and Marketing Analytical capability to assess sell-in/sell-out performance and retail productivity #LI-FA1 Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. At Goodyear, we make life's connections easier every day. People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet. Come discover the opportunities ahead with Team Goodyear. Working at Goodyear A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process. Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500. When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation. Click here for more information about Equal Opportunity laws and here for related information. Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to. Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Click here for more information about Equal Opportunity laws. See Goodyear’s EEO Policy Statement here. Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details. E-Verify Participation Poster (English and Spanish) If you have the right to work, don't let anyone take it away. Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear’s Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here.