Posted 5 days ago

Brand Manager - Adult Nutrition Healthcare Professional - Marketing - Columbus, OH

1000 Abbott Laboratories Inc(ALI) United States of America, United States > Columbus : RP02
Onsite Full Time

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Brand Manager - Adult Nutrition Healthcare Professional (HCP) - Marketing About Abbott Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Nutrition - Healthcare Professional (HCP) Marketing. This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Specialty Clinic Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting. What You'll Work On: Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights Responsible for Sales Meeting execution for Specialty HCPs Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies Identify risks, opportunities and define and align leadership to actionable gap solves Required Qualifications: Bachelor's degree in Marketing, Business, or related field; MBA preferred 2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry 2+ years of demonstrated leadership of cross-functional teams Time and project management skills, including the ability to work on multiple projects at the same time Strong analytical skills and attention to detail Preferred: An ability to think strategically and develop annual plans and financial commitments An understanding of trends and an ability to respond to changing customer and HCP needs Creativity and an ability to produce innovative and original ideas; Intellectual curiosity The ability to manage and allocate budgets Written and verbal communication skills Experience with and an understanding of market research and data Sales experience a plus MISC: Travel: 10% Sponsorship: we will not provide sponsorship of any kind for this role (including OPT). Relocation assistance offered for this role. Apply Now Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal The base pay for this position is $99,300.00 – $198,700.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANPD Nutrition Products LOCATION: United States > Columbus : RP02 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

Skills and functions

  • Marketing
  • Product Management