Role Overview : As a Media Campaign Analyst, you will support end-to-end campaign planning, execution, and launch, combining media planning expertise, creative program management capabilities, and Guest
Experience
Management execution. You will leverage media planning, program management, and guest experience best practices to drive campaign readiness and contribute to business outcomes while maintaining operational excellence across campaign workflows. In this role, you will partner with creative, ad operations and P&I teams to manage campaign workflows, monitor milestones, and ensure alignment across stakeholders throughout the campaign lifecycle. Through strong organizational, analytical, and communication skills, you will contribute to execution excellence and help deliver campaigns that drive awareness, engagement, conversion, and guest satisfaction across the Target ecosystem. Key
Responsibilities
Campaign Ownership Manage campaigns from brief through execution and launch Support full-funnel, omnichannel media and guest experience strategies Ensure campaign deliverables are completed accurately and on schedule Monitor campaign readiness and execution quality Creative Program Management Manage campaign timelines, workflows, and deliverables Coordinate execution across teams Escalate risks and blockers appropriately Ensure adherence to established processes and standards Media Strategy & Validation Develop integrated media plans within established planning frameworks. Review AI-generated recommendations and provide feedback Ensure campaign plans align with campaign objectives and business requirements Guest
Experience
Management (GEM) & Landing Page Optimization Execute landing page optimization strategies Monitor guest experience KPIs and identify opportunities Support implementation of conversion and discoverability improvements Execution & Launch Governance Oversee readiness across creative, media setup, landing pages and activation Ensure adherence to timelines, plans, and quality standards Conduct launch readiness reviews and validate all execution components before activation. Monitor campaign health throughout execution and coordinate rapid issue resolution when required. Cross-Functional Leadership Co lead CFTs and initiatives with internal teams, stakeholders and partners. Maintain stakeholder communication and alignment Support successful campaign launch through effective coordination Process & Tools Drive process improvements and scalable best practices Leverage media and workflow tools (e.g., DV360, Meta, GAM) for planning, execution, and tracking. Identify opportunities to enhance automation, AI adoption, and operational efficiency. Contribute to the evolution of integrated campaign planning and guest experience capabilities. Skills & Capabilities Digital Proficiency Strong understanding of digital media ecosystems, including social, programmatic, search, and retail media platforms. Ability to leverage platform capabilities and performance insights to inform campaign planning Media & Strategy Full-funnel media planning across digital channels Understanding of platforms, KPIs, and measurement Ability to translate business goals into actionable plans Strategic & Analytical Thinking Ability to make independent strategic decisions based on campaign performance, business priorities, and guest insights Data-driven mindset with ability to derive insights and optimize performance Guest
Experience
Management (GEM) Understanding of digital merchandising and ecommerce optimization principles.
Experience
with landing page optimization and conversion-focused site experiences. Knowledge of search, navigation, taxonomy, attribution, and product discoverability best practices. Ability to identify and resolve guest journey friction points. Understanding of how site experience impacts campaign performance and conversion outcomes. Creative Program Management Strong campaign lifecycle and workflow management Ability to manage multiple complex campaigns Strong risk management and execution discipline Understanding of Creative objective alignment, asset-to-placement fit, promo/message coherence, performance-informed creative feedback Collaboration & Ownership Strong stakeholder management and communication Ability to influence and drive alignment High ownership, accountability, and ability to operate in a fast-paced environment Ability to thrive in a fast-paced, highly collaborative environment. Clear, empathetic communication style focused on delivering exceptional business and guest outcomes. Communication, Influence & Conflict Management Strong executive communication and storytelling skills. Ability to influence stakeholders, build alignment, navigate constructive conflict, and drive confident decision-making across cross-functional teams. Operational Excellence & Governance Demonstrated ability to drive operational excellence through effective workflow governance, timeline management, dependency management, risk mitigation, and continuous process improvement. About You Bachelor's degree in Marketing, Advertising, Business, Economics, Analytics, or a related field. 5+ years of experience in digital media, advertising, marketing, campaign management, media planning, or related disciplines.
Experience
supporting the planning, execution, and optimization of digital marketing or media campaigns. Understanding of media planning, audience strategy, campaign measurement, and performance optimization principles. Understanding of digital media channels, campaign activation workflows, and measurement methodologies across digital advertising platforms.
Experience
coordinating campaign workflows, timelines, and deliverables across multiple stakeholders. Familiarity with ecommerce, digital merchandising, landing page optimization, or guest experience best practices is preferred. Strong analytical and problem-solving skills with the ability to interpret campaign performance data and identify optimization opportunities. Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment. Effective verbal and written communication skills with the ability to collaborate across teams and functions. Proficiency in Microsoft Excel, PowerPoint, and business reporting tools. Self-motivated, resourceful, and eager to learn new tools, technologies, and ways of working. Team-oriented mindset with a willingness to share knowledge, collaborate effectively, and contribute to team success. Passion for media, customer experience, technology, and data-driven marketing. Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop. We'll contact you if you're selected for next steps. In the meantime, follow us at A Bullseye View for the latest news. Our
Benefits
We care about and invest in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.