Job Description : Regional Sales Manager, Greater Shanghai Region About the Sales Function Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. Role Purpose Lead and grow the business across the Greater Shanghai Region, including Shanghai, Jiangsu, Zhejiang and Anhui. Drive sales performance, strengthen customer and distributor partnerships, and develop a high-performing sales team to achieve business targets. Key
Responsibilities
Business Growth Deliver regional sales, market share, and profitability targets. Develop and execute annual business plans. Identify and capture growth opportunities across channels and customers. Customer & Distributor Management Build strong relationships with key customers and distributors. Drive excellent execution of sales and marketing initiatives. Ensure effective distributor performance and market coverage. Team Leadership Lead, coach, and develop the regional sales team. Build a performance-driven culture with clear accountability. Support talent development and succession planning. Market Development Expand distribution and visibility across key cities and channels. Monitor market trends, consumer needs, and competitor activities. Work closely with Marketing, Finance, and other functions to deliver business goals.
Qualifications
&
Experience
Proven field sales experience, with at least 3 years in a people management role. Strong experience in FMCG, premium consumer goods, beverage, luxury, or related industries. Proven track record of delivering sales growth and managing distributors. Strong leadership, negotiation, communication, and analytical skills. Success Profile Results-oriented and commercially driven. Strong customer relationship management skills. Effective team leader and coach. Entrepreneurial mindset with strong execution capability. Willingness to travel within the Greater Shanghai Region as required. Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and
Benefits
package including: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type :Fixed Term Contract (Fixed Term) Primary Location:Shanghai Additional Locations : Job Posting Start Date : 2026-08-06 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ