Work Flexibility: Hybrid or Onsite If you're energized by the opportunity to influence the future of surgical innovation, this role offers the chance to make a lasting impact. As a key member of the power team for trauma, you will help shape the strategy and execution behind our next-generation CD handpiece and accessory portfolio. Working across functions, you'll focus on developing solutions that deliver tangible clinical value, improve operating room efficiency, and address the evolving needs of surgeons and healthcare systems worldwide. This role is hybrid in Kalamazoo, MI and will require 3-4 days per week in office. What you will do: • Gather and collate competitive information to drive insights • Anticipate the needs of customers and patients and create a superior value proposition • Obtain insights by leveraging key opinion leaders • Understand customers and optimizes value proposition • Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing. • Effectively use and interpret qualitative and quantitative research • Utilize market research and third-party data to identify key industry trends • Collaborate cross-departmentally to lead the new product development (NPDP) process • Understand new product development process and its effect on the business • Build financial business case model to support new product development funding and product return on investment • Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan • Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning • Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.) • Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence • Understand the costs of acquiring new customers vs. retaining current customers • Understand how to target customers based off of total market potential and opportunity • Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each • Lead the development of sales tools and channel communication. • Understand and predict sales trends in the market • Research key factors, measurements and variables used in forecasting • Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy • Develop contingency plans in the event of a supply chain interruption • Create and communicate a value proposition • Develop pricing consistent with the Marketing Strategy and brand positioning • Develop new marketing channels and tools • Define performance criteria used for evaluating business trends and activities What you will need: Required: • Bachelor’s degree required • 6+ years of work experience required Preferred: • MBA preferred • 3+ years medical device experience preferred • New product development or marketing experience preferred • Excellent presentation and interpersonal communications skills United States of America Pay Ranges: USN: $102,600 - $171,000 USD Annual View the U.S. work location and transparency guide to find the pay range for your location. Travel Percentage: 40% Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.