Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths, and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. We are now seeking a E-Business & Digital
Experience
Manager to join the Chanel Malaysia business on a fixed term contract of 12 months, beginning early September. The E-Business and Digital
Experience
Manager will help continuously improve the overall experience of our users by developing and managing our public-facing digital products and channels. Lead, plan and help coordinate the design and delivery of digital activity. The role also work across the organisation to help modernize our ways of working and grow the organisation’s digital maturity in partnership with marketing, comms and tech. Key
Responsibilities
Strategy/leadership Work with leadership team to develop and deliver the wider organization digital experience strategy and ensure all activity responds appropriately to it Lead the development of public-facing digital products and services to deliver exceptional engagement Collaborate across the organisation to help define processes, resources, workflow and governance to deliver the best customer experience for online. Work with available data, trends and emerging technologies in order to shape future content and products that is made available online Identify opportunities to initiate new projects, partnerships and innovations Model innovative practice by pioneering human centered design, co-creation and agile approaches Advance our portfolio of digital products, most notably, our website & .com Embed a ‘user-first’ approach to digital product development, ensuring that usability and accessibility are priorities for all those involved in managing products and services Drive up impact, traffic and revenues through continuous evaluation and improvement of product design, content and functionality. Champion the continued use of user data to drive product development across the organisation Analytics and reporting Ensure that metrics are produced to monitor and evaluate digital performance across all activity, and that result are disseminated and used appropriately to inform future activity. Produce reports and make evidence-based recommendations based on clear data and business objectives Collaboration and partnerships lead on the development of digital partnerships that enhance our sector profile, potential audience reach, technical capability and/or innovation. Financial management Digital
Experience
Take overall responsibility for the P&L of .com including forecasting and provision of information and data as required. Monitor financial accounts and resolve discrepancies. Digital
Experience
Evaluating website traffic according to metrics such as number of visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more. Using a digital experience platform to assess customer feedback data, and analytics, as well as improve the overall digital experience and customer experience based on analytics and derived insights. Improving and managing the UX of the website and other digital channels. Creating an ecommerce strategy and other digital sales strategies. Working closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience. Evaluating customer purchase trends over time, both short-term and long-term, and assessing the impact of various economic situations. Analyzing consumer behavior on current platforms. Managing and assessing the customer life cycle and the digital experience life cycle. Monitoring customer interactions for insights and data. Managing customer relationships, or working with the account manager to do so. Creating the digital experience strategy and assisting with the customer experience strategy. Assisting with the organization’s digital transformation efforts. Coordinating their efforts with their organization’s human resources department, operations manager, project management teams, and more departments as needed. Academic / Professional
Qualifications
University graduate or above and major in Business Administration, Marketing, E-Commerce preferred. Work
Experience
7+ year experience in Brand.com, Ecommerce/online marketing field. Interactive communication experience in agencies and/or online marketing division for consumer brand is a plus. Professional Skills Expert in E-platforms management and E-Commerce business development. Good knowledge of client touchpoints, familiar with O2O client experience development. Experienced with EC architecture, operations and analytic skills/tools.
Experience
with 3rd party platforms (Momo, Beauty Stage etc) will be a plus. Familiar with digital touchpoints, technologies and tools such as social media, personalization and behavior targeting. Good at planning, presentation, problem solving, communication, stress management and project management. MS Office (Excel, Powerpoint, Word) We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. We are an Equal Employment Opportunity Employer and personal attributes do not form part of the selection process. Our team is selected solely for their talents and capabilities. We welcome the opportunity to learn how we can leverage your unique abilities and experiences to drive us forward. Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide. As an independent company, its core values are grounded in: Exceptional creation and client experience Nurturing human potential Having a positive impact – on people, the environment and communities around the world. As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation. Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people. Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.