Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire beautiful rebellion – embracing the youthful spirit of freedom, non-conformity, and relentless progression. We are constantly inspired by the next generation of creative catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “OFF THE WALL” Vans just might be the ideal place for you. What will you do? You are an expert in crafting compelling brand and product narratives through visual storytelling. Your outstanding creative communication skills span digital and physical consumer journeys. You will help build and maintain our creative lifestyle expression of the brand through music, design, art, and style, forging meaningful connections with the next generation of consumers. You are passionate about shaping stories and creative concepts that stand out from the crowd and deliver brand distinction. A day in the life of a Senior Manager, Creative at Vans (APAC) looks a little like this: As a trusted member of the Global Brand Creative team reporting to the Vice President, Global Brand Creative, you will work closely with APAC Marketing leads, Product teams, and Functional leads regionally and globally. Your primary role is to develop seasonal concepts that enhance both brand and product expression, contributing significantly to driving brand heat via cutting-edge creative to support successful campaigns landing in markets. You will work closely with APAC Marketing leads and talented Brand Creative teammates to deliver best-in-class storytelling across all levels of the marketing funnel. Most importantly, you will help Vans deliver powerful, culturally relevant, and meaningful “OFF THE WALL” stories to acquire new, youthful consumers. Your responsibilities will include: Being a strategic partner of APAC Marketing teams, you will work with APAC Marketing leads to lead APAC creative asset creation and implementation, aligning global brand positioning with consideration of regional nuances and business needs. Oversee all the brand, marketing, seasonal and campaign planning, production and implementation, covering but not limited to advertising, digital, retail marketing, and store design. Brief and guide creative partners to develop concepts and produce seasonal/campaign creative assets for implementation in above-the-line, below-the-line and digital channels across APAC region. Work with Global Marketing and Global Creative Services teams to provide regionally appropriate feedback to inform global brand/marketing asset creation. Guide markets on all local asset creation projects and ensure alignment on global and regional brand directions. Lead and guide in-house designers and external agencies to create seasonal campaign toolkits and distribute to all markets. Cascade and oversee the implementation of visual marketing campaigns in store. Lead venue design and set-up of regional Go-To-Market meetings, trade shows, and retail partner meetings to ensure high quality executions. What do you need to succeed? We all have unique abilities that we bring to work and celebrate every day. For this role, there are clear skills you’ll need to succeed. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. The foundational skills you will need in this position are: Passion for creativity and visual storytelling Incredible taste for what is right and what is next Proficiency in graphic design applications (print and digital) Ability to visualize concepts for internal and external stakeholders Strong connection to youth culture - intuitive understanding of cultural trends and shifts Healthy understanding of APAC region and key markets (China, Korea, Japan, Taiwan, Southeast Asia, and Australia) Dependable, accountable, and proactive - ability to work under tight deadlines/budgets Curiosity and eagerness to learn, experiment, and take creative risks Fluency in storytelling platforms and modern consumer touchpoints Mindset, communication skills, and experience working with cross-functional and cross-cultural teams, while leading and managing APAC creative team There are also a few skills that are not required but preferred: Authentic connection to street culture and fashion lifestyle brands In-house Creative and/or Marketing experience at a major global brand Connection to creative agencies/vendors/freelancers across key APAC markets Familiarity with other creative disciplines such as Fashion/Footwear Design, Experiential/Environmental Design, Motion/Video Design, Digital Design, AI tools, etc. Principal Accountabilities: * Manage a team of multi-disciplinary creative professionals (copy, graphics, photo and/or video) to develop content to be used in promoting products and brands across all media channels* Establish the creative framework for tone, style and image to best meet the needs of business owners* Coordinate resources to ensure timely completion of all creative efforts* Provide guidance, advice, and training for direct reports Knowledge & Skill Requirements: * Bachelor’s degree in Marketing or related field *Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria* Generally ten years of progressive experience with three years of managerial experience* Strong organization and communication skills * Proficient PC skills Knowledge & Application: * Manager with expert knowledge in a specialized field and broad knowledge of several related disciplines within a function* Requires broad theoretical knowledge or advanced knowledge of a highly specialized field and their interrelationships* Directs the application of existing principles and guides development of new policies and ideas Problem Solving: * Understands complex issues and their application* Problems are unclearly defined and sufficient information may not be available* Requires conceptual thinking to understand complex issues and their implications* Solutions may need to be devised based on limited information* Implementation of solutions often requires a longer term view and take into consideration multiple perspectives and future implications Interaction: * Adapts style and uses persuasion in delivering messages* Issues may be complex and audience perspectives will be divergent* Information is nonroutine in nature* Develops recommendations to sell ideas or services* Frequently advises others on complex matters Impact: * Impact is generally limited to the achievement of medium-term goals; may be required to translate strategic plans into operational plans and guide their execution* Develops and manages operational initiatives to deliver tactical results* Focuses team on achieving medium-term goals Accountability: * Accountable for meeting short- to medium-term targets which impact the department/discipline* Provides input into the budgeting process and may be a sub-departmental budget holder* People management responsibility for pay reviews, performance management, and resource planning* Accountable for resourcing decisions Will typically have no exit decision responsibility for professional employees R-20260521-0001 VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable. VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à PeopleServices@vfc.com VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.