VANS is looking for an exceptional Head of Retail to join our team based in Stabio, Switzerland. Let’s Talk about the Role The Head of Retail is accountable for delivering retail revenue and profitability for the brand across EMEA, translating the brand strategy into commercially impactful consumer led retail execution. The role sits within the retail organisation embedded in the brand and owns the end-to-end retail commercial plan, ensuring that every in-store experience is aligned to brand intent, drives conversion and delivers against financial targets. How You Will Make a Difference You will achieve this by: Retail Commercial Ownership Partner with key members of the Vans LT to define retail LRP goals aligned with GM and VP Retail. Deliver retail revenue, margin and contribution targets for the brand Translate brand and financial goals into a clear retail trading plan in partnership with functions (Planning, Merch & Brand), and ensure these are reflected in the financial plan and forecast. Lead the Retail SOE to make in season trading decisions to maximise performance for full price and outlet including agile inventory decisions. Go to Market & Seasonal Execution Lead the retail go to market process, ensuring alignment with store concept and tiering. Own the retail commercial calendar anchored in key consumer moments e.g. seasonal peaks, campaigns, and local trading moments, defining seasonal priorities, product focus and storytelling in stores. Lead the definition of store tiering (based on consistent logic across brands) in partnership with planning and store operations aligned with brand intent. Customer Experience Own the end-to-end store customer experience aligned with brand strategy. Elevate service models aligned to key commercial moments and product stories. Ensure strong brand expression through VM quality, store environment, and storytelling excellence. Maintain regular field presence, including joint store visits with District Managers, to observe execution, coach leadership behaviours, and stay connected to store reality. Fleet Strategy Partner with the brand team to define and develop store concepts aligned to the role of O&O retail in the marketplace. Define the role of each store within the marketplace aligned to the tiering model. Partner with Finance, Real Estate, and field leaders to drive investment decisions and support lease negotiations. Oversee the full store lifecycle (openings, closures, relocations) aligned with the brand’s distribution strategy. Skills for Success You are a strategic retail leader with the ability to shape, scale, and elevate a modern brand experience across diverse markets. You bring: 10+ years of retail leadership experience ideally within global organizations. Background in global consumer, lifestyle, or fashion brands with complex and fast‑paced retail environments. Exceptional collaboration and influencing capabilities, with proven experience engaging and aligning senior stakeholders across Brand, Planning, Marketing, Merchandising, Finance, and Digital. Demonstrated ability to deliver commercial results with the ability to balance brand equity, consumer experience, and financial performance. Experience in retail network expansion, portfolio optimization, and the development of innovative store concepts. Fluency in English; additional European languages are considered an advantage. About VF VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com What’s in it For You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. A supportive feedback-based culture where respect and integrity guide us in what we do An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together Be part of an iconic lifestyle brand in a multi brand, multi countries organization On site gym offering health and well-being initiatives A discount card with 50% on all VF brands Break out areas offering complimentary hot drinks Free to Be, Inclusion & Diversity As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. If you like what you have read and want to join our team then we would like to hear from you! R-20260617-0006 Vans is about a state of mind. Thinking differently. Embracing creative self-expression. Authenticity and progression. Choosing your own line on your board and in your life. Vans holds 50 years of youth culture connectivity, Vans continues to advance its roots in action sports while recognizing the global 'Off the Wall' connection between the brand and art, music and street culture enthusiasts. Today, the Vans brand evolution continues- from its foundation as an original skateboarding company since '66, to a leading action sports brand, to defining its anthem of living 'Off the Wall' as youth culture. From its birthplace on the West Coast, Vans has grown beyond a shoe. It's a global movement- reaching from Barcelona to Beijing, Sao Paulo to Sydney, Orange County to New York. Vans goes to market through its network of deeply rooted wholesale partners and its direct-to-consumer platform with more than 450 owned retail stores worldwide. Given this amazing platform to connect with consumers, we're constantly looking for better and more creative ways to amplify the brand's in-store presence. And equally strong is the Vans' extraordinary e-commerce and social media presence, inclusive of its digital video platform, OffTheWall.tv. Through its various online channels, Vans has access to over 14 million brand loyalists at any given time. At Vans, providing consumer-focused product is essential and among perhaps one of the staunchest critics there is - the world's youth - the continued relevance and authenticity of Vans' product, whether performance-based or fashion-forward, must be in the right balance at all times. From weatherizing the head-to-toe collections to enhancing the durability of the performance based footwear, Vans is elevating the level of quality and technology and enabling active consumers everywhere to enjoy Vans through all four seasons. We also believe it's important to deliver more than just great products. Vans supports the action sports lifestyle, youth culture and creative self-expression by promoting the sports, music, art and culture that matter most. The Vans team includes many top names in action sports including skateboarding legends Steve Caballero and Christian Hosoi, skate pros Geoff Rowley, Anthony Van Engelen, Gilbert Crockett and Tony Trujillo, BMX riders Dakota Roche and Scotty Cranmer, surfers Dane Reynolds, Nathan Fletcher, Joel Tudor and Leila Hurst and snowboarders Louri Podladtchikov, Andreas Wiig, and Hana Beaman. Vans owns and sponsors world-class events in skateboarding, surfing, snowboarding and BMX including the Vans Triple Crown of Surfing®, the Vans Pool Party, the Van Doren Invitational and surfing’s most prestigious contest the Vans US Open of Surfing. Vans supports original and creative music acts ranging from Band of Horses to Public Enemy to Turbonegro by bringing memorable shows to global audiences at the House of Vans roving music venue that echoes Vans’ Brooklyn-based cultural hub and to more than half a million fans each summer at the Vans Warped Tour, America’s longest-running music tour. Click here to see all VF job postings! VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.