The role is a liaison for building strategic relationships and increasing brand visibility among Federal Employees and Uniformed Service members.
Responsibilities
include managing Advisory Boards, leading national campaigns for brand and product recognition, and setting the community engagement strategy for active and retired members and their families. Collaborates with Plans to implement community relations strategies and oversee the community relations team's performance. Drive the strategic direction, management, and execution of the Federal Employee and Uniformed Service engagement, relationship and brand awareness activities for items such as national and community organizations, local outreach efforts and events, and Plan Uniformed Service related Represents, educates, and presents on behalf of the Federal Employee Program awareness and outreach efforts throughout the Uniformed Service event opportunities, strategically prioritizing events and engagements to drive maximal value to the Plan. Manage all things related to the associated Advisory Boards and consultants inclusive of procurement, contracts, budget, invoicing, meeting planning /facilitation, annual activity planning, relationship manager and main point of contact. Develops quantifiable relationship building efforts throughout the Federal Employee and Uniformed Service active duty family and retiree communities. Lead and manage a team with the aim of driving effective performance management, fostering professional growth, and creating a positive and inclusive work environment. This role is dedicated to utilizing strong leadership and communication skills to motivate and inspire team members, ensuring they are aligned with and committed to achieving the organization’s goals. Serves as subject matter expertise for Uniformed Service materials that are created and produced through our internal and external partners The posting range for this position is: $113,008.00-$162,551.28
Qualifications
Education
Required Bachelor's Degree in Marketing, Communications, New Media or related field; or equivalent work experience
Experience
Required 7+ Years in the Uniformed Services, ideally retired at a rank of E-8, O-5, or above, or in a senior civilian role serving the military community Knowledge
Skills and Abilities
Proficient in project management, with a focus on aligning and integrating key messages through collaboration with business partners. Excellent communication skills, both oral and written, coupled with analytical and problem-solving abilities. Capable of crafting and implementing communications that support business objectives. Skilled in presentation and relationship management, interacting with BCBSA and Plan staff at multiple levels. Proficient in Microsoft Office suite. Knowledgeable about Tricare, Military retiree systems, and the needs of active duty members. Understanding of marketing strategies, especially in healthcare. Advanced analytical and reporting skills to guide resource investment decisions. Extra Posting Information: Seven or more years in the Uniformed Services, ideally retired at a rank of E-8, O-5, or above, or in a senior civilian role serving the military community. Background in communication and marketing, preferably within the healthcare sector. Proven experience in external relations with military families from all branches. Industry experience, particularly in marketing/sales support within health insurance, consultancy, brokerage, or financial services #LI-Hybrid The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonus incentive pay. We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you are a current employee please apply directly through Workday. Begin your career at Blue Cross Blue Shield Association (BCBSA) by exploring currently opportunities and starting your application. It’s easy! After reviewing our open positions, apply to the roles that meet your requirements and ours too. You can keep track your progress in the selection process and review new postings too. Thanks for interest in joining Team BCBSA! At Blue Cross Blue Shield Association (BCBSA), we are a national association of 33 independent, community-based and locally operated Blue Cross Blue Shield companies and we are driven by purpose. Join the team who supports the nation's largest healthcare network, providing coverage to nearly one in three Americans as we relentlessly pursue affordable healthcare and ensure peace of mind for the people we serve. Be part of our storied history of innovation as we advance well-being and health equity.
Experience
a culture that is built on our core values, connection, work-life flexibility, well-being, and a commitment to our community. If you thrive at a company that values inclusivity, accountability, courage, teamwork, and respect, we're glad you found us!