About the Role
We're a fast-growing AdTech and performance marketing company (50–100 people, headquartered in New York City) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. We're looking for a Growth Marketing Lead to join our team on-site in New York.
In this role, you'll sit at the intersection of strategy, data, and creative — owning high-impact client relationships, steering large paid media budgets, and collaborating cross-functionally with creatives and media buyers to drive scalable growth. This is primarily a client-facing and strategic position, but one that also digs into the tactical details when it matters.
What You'll Do
- Oversee annual media budgets of $5M–$50M across Meta, TikTok, and Google, driving efficient spend and account scalability
- Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)
- Develop cohesive growth strategies that place creative at the center of paid advertising programs
- Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers
- Identify and execute optimizations to improve media efficiency — including funnel strategy, signal quality, offer testing, and measurement improvements
- Partner with forward-deployed creatives and media buyers to turn data insights into high-performing content and scaled campaigns
What We're Looking For
Must-haves:
- 4–8 years of paid media experience, with agency and/or consumer app background strongly preferred
- Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management
- Proven track record managing accounts with seven-figure annual media budgets ($1M+)
- Experience running paid media campaigns across Meta, TikTok, and Google
- Strong analytical skills — ability to translate performance data into strategic recommendations and actionable insights
- Experience developing and executing growth strategies that integrate creative performance with media buying
- Excellent presentation and communication skills; comfort crafting compelling decks and leading client-facing conversations
- Experience optimizing media efficiency through funnel strategy, offer testing, and measurement beyond standard dashboard metrics
Nice-to-haves:
- Deep understanding of mobile advertising measurement systems, including SKAN, AEM, and mobile measurement partners (MMPs)
- Experience managing multiple client accounts simultaneously in an agency environment
- Background in consumer app or mobile-first product growth marketing
Compensation & Benefits
- Salary: $130,000 – $175,000 per year, depending on experience
- Visa sponsorship is not available for this role
Location
This is a full-time, on-site role based in New York City, NY. Candidates must be willing and able to work in-office.