TransUnion's Job Applicant Privacy Notice Team Overview The Product Marketing team is responsible for shaping go-to-market strategy, value propositions, messaging, and sales enablement that support TransUnion’s solutions across regional markets. This team connects customer needs, competitive insights, product strategy, sales priorities, and marketing execution to help drive commercial outcomes across Latin America. The Senior Consultant, Product Marketing role will focus on Mexico while collaborating closely with regional cross-functional teams and global Product Marketing associates. This role reports into the Sr Director, International Product Marketing. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Role Overview And Core
Responsibilities
Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes, with a focus on supporting product launches, sales enablement, market-driven initiatives, and targeted campaigns. Help establish Product Marketing as a new function within the Latin American business region by acting as an ambassador for the value that product marketing delivers Implement and adapt TransUnion’s global product marketing framework for the Latin American region Develop and roll out solution messaging, sales enablement materials, and content that connects customer issues, market trends, and TransUnion’s value proposition Create customer-facing narratives and materials such as pitch decks, solution brochures, customer case studies, and competitive battlecards that position TransUnion effectively in the market. Build and maintain personas and ideal customer profiles that reflect regional and vertical market nuances. Conduct ongoing market, customer, and competitor analysis to inform positioning, product roadmaps, and differentiated market stories Influence and align stakeholders across product, sales, market development, and marketing teams to support go-to-market readiness. Partner with the global Product Marketing team to localize global launches for the Latin American market and leverage best-practice processes and tools. Track and report key performance indicators to measure the impact of product marketing activities. Required Knowledge And Experiences 5+ years of experience in B2B Product Marketing, preferably within SaaS, information services, technology, data, analytics, or related industries. Demonstrated success developing and executing go-to-market (GTM) strategies, product launches, and commercial growth initiatives.
Experience
creating value propositions, product messaging, positioning frameworks, and customer-facing narratives that simplify complex solutions. Proven ability to collaborate cross-functionally with Product, Sales, Marketing, Market Development, and Strategy teams to drive business outcomes. Strong analytical, commercial, and problem-solving capabilities with experience leveraging market, customer, and competitive insights to influence decisions. Required Technical Skills
Experience
developing and executing Go-to-Market (GTM) strategies for B2B products and solutions.
Experience
supporting or leading product launches and commercialization initiatives. Ability to develop product positioning, value propositions, and messaging frameworks for complex solutions.
Experience
creating sales enablement assets including sales playbooks, battlecards, pitch materials, and customer-facing content.
Experience
conducting competitive analysis, market intelligence research, and buyer persona development. We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your career development and growth in:
Experience
establishing or scaling a Product Marketing function within a regional business.
Experience
working within a matrixed, global organization.
Experience
in Financial Services, FinTech, Lending, Fraud, Risk, or other regulated industries. Advanced business-level English communication skills.
Experience
supporting multiple countries or markets across Latin America. #LI-Hybrid #LI-AR2 TransUnion Overview: At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence. Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology. TransUnion Job Title Sr Consultant, Product Marketing Beware of scams tied to potential career opportunities. If you received a link, email, text or social media communication you weren’t expecting from TransUnion, take a moment to confirm the relevant information. Be wary when providing personal information. Contact careers@transunion.com or (312) 258-1717 for assistance. View TransUnion's Job Applicant Privacy Notice TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.