Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Role Overview Edelman is building the world’s most trusted, effective, and measurable Creator Marketing capability in Korea. As the Creator Marketing Lead, you will architect and accelerate Edelman’s Creator vision in Korea, and the wider region/global. You will shape how brands show up in culture, unlock the next generation of creator–brand partnerships, and build the systems, talent, and ecosystem that make Edelman the market’s most influential creator marketing partner. This is a role for someone who sees where Creator Marketing is headed toward - decentralized creativity, community momentum, AI-driven production, commerce integration, and culturally rooted storytelling, and wants to lead that future. What You Will Lead Market Growth & Category Leadership Establish Edelman as the defining authority in Creator Marketing, influencing clients, platforms, creators, and partners. Develop specific go-to-market strategies that align with market maturity and evolving client needs. Shape a visionary POV on how Creator Marketing drives business, reputation, and culture - and champion it through stages, media, and client forums. Client Impact & Innovation Architect Creator-led programs that integrate earned storytelling, social strategy, digital ecosystems, AI-enhanced creativity, and commerce. Plan and deliver creator campaigns including paid amplification strategy across all main platforms. Identify, negotiate and manage creators and talent across multiple channels. Develop iconic case studies that showcase industry-defining creativity and meaningful impact. Monitor and understand client markets and brands; be aware of market issues and competitive activity. Ecosystem & Partnerships Strengthen Edelman’s strategic relationships with platforms, creator collectives, talent partners, marketplaces, measurement platforms, and tech collaborators. Connect clients with a thriving ecosystem of creators who reflect the market’s cultural richness and emerging talent movements. Expand responsible, future-proof Creator Marketing practices that prioritize brand safety, ethical AI, measurement, IP clarity, and transparent disclosure. Key Responsibilities Serve as Edelman’s leading evangelist for Creator Marketing, shaping demand and elevating standards in Korea. Drive new business, shape high-performing integrated creator programs, and guide strategic pitches. Build market centers of excellence and ensure alignment of operations, talent, and creative output across markets. Enhance internal capabilities in Creator strategy, AI-driven production, rights management, and performance measurement. Codify best practices across content usage, creator contracts, responsible AI, compliance, and brand reputation. Qualifications 5-10 years of experience leading a mix of content strategy, social strategy and creator programing across multiple channels, within a media buying, advertising, communications, marketing or public relations environment. Proven record in developing creator relationships, strategizing, developing brand content and evergreen campaigns to track ROI and negotiations. Proven thought leadership in creator marketing Deep knowledge of digital marketing across all social platforms and marketing channels, including creator partnerships across various tiers of talent, branded video content, digital media, and the talent management space. Strong relationships across the creator, media, platform, and talent ecosystems. Expertise in usage rights, IP management, disclosure and privacy regulations, and platform best practices. High fluency in English. A strategic leader with exceptional communication, storytelling, and stakeholder-management ability. Ability to work independently and as a member of a team Aptitude to develop and maintain strong working relationships with both internal and external stakeholders. Ability to work under pressure, prioritize and handle a number of concurrent projects and tasks New business expertise We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.