Job Description JOB SUMMARY: The Digital Content /Creator Specialist serves as a writer and content creator for the University of Richmond’s flagship digital publications, with particular emphasis on University of Richmond Magazine and URNow, the institution’s weekly outbound news publication. The position partners with colleagues in University Communications and beyond to create, deploy, and leverage multi-channel and cross-channel content that drives key business objectives and optimizes content for search and generative engines. The position also assists with the logistics and strategy of content management and distribution. JOB DUTIES/RESPONSIBILITIES: Content Creation and Management (65%) Serve as a key writer/editor/content manager for flagship digital publications that build engagement and awareness among key audiences and drive institutional objectives Create content for social, social search, and web properties to effectively tell the University's story and authentically demonstrate the Richmond experience Contribute to a range of cross-platform projects and initiatives led by University Communications, including print counterparts to digital publications Develop and/or contribute to strategic editorial approaches for existing and new projects Assist with the integration of brand-based messaging in digital content Project management (20%) Manage website content for select publications and platforms Create and distribute institutional emails and other digital content Ensure content creation and distribution meet deadlines and strategic objectives Ensure the quality of digital and print deliverables through proofreading, fact-checking, and other related functions Review and report on defined metrics/KPIs that measure the effectiveness of digital publications and content Manage sensitive materials and information with discretion Campus Partnerships (10%) Build and maintain excellent relationships with campus partners to understand their goals and engage them in strategically chosen, collaborative storytelling and content opportunities Other (5%) Participate in concept development and project critiques with the communications team Other duties as assigned WORKING CONDITIONS/PHYSICAL EFFORT: Environment: Office Exposures encountered: Standard office environment Physical effort: Sedentary, light lifting required on occasion Very little travel expected, other than possible professional development opportunities QUALIFICATIONS: Exceptional ability to write compelling stories and create brand-based narratives across a range of digital communications platforms Excellent ability to create effective content across a wide variety of media and project types Excellent interpersonal, communications, and listening skills Excellent writing, editing, grammar, and proofreading skills Outstanding attention to detail Outstanding strategic-thinking and problem-solving skills Strong ability to think creatively Strong knowledge of AP style. Working knowledge of Chicago and MLA styles Strong competency in current software tools and applications (including Adobe Creative Suite, Microsoft Suite, web/digital/social content platforms, etc.) Strong experience with digital content management Proven ability to exercise discretion and independent judgment Demonstrated knowledge of social/social search platforms and best practices Demonstrated experience capturing and using data analytics to inform content strategy Demonstrated understanding of search engine optimization (SEO) and generative engine optimization (GEO) principles and best practices Demonstrated experience thriving in a creative environment Demonstrated ability to work effectively with, and build consensus among, people at all levels of the organization Demonstrated ability to collaborate, build consensus, and work effectively with a wide range of constituencies in a diverse community Demonstrated ability to work independently as well as within a team setting Demonstrated ability to provide and receive constructive criticism in a productive manner Demonstrated ability to handle multiple tasks simultaneously, coupled with the ability to set and recommend priorities Demonstrated ability to handle quick turnaround times EDUCATION & EXPERIENCE: Bachelor's degree in English, communications, journalism, digital content creation, or related field is required A minimum of three years of experience in digital content creation, writing, magazines, marketing communications, and/or journalism Or equivalent combination of education and related work experience WORK SCHEDULE: Full-time; Exempt position Monday-Friday 8:30AM-5:00PM, however, evenings and weekends may be required when needed. PAY STRUCTURE: Grade 6 ($50,461 to $66,851 annually) Located just minutes from downtown Richmond, Virginia, the University of Richmond blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. The mission of the University of Richmond is to educate in an academically challenging, intellectually vibrant, and collaborative community dedicated to the holistic development of students and the production of scholarly and creative work. A Richmond education prepares students for lives of purpose, thoughtful inquiry, and responsible leadership in a diverse world. Our strategic priorities are academic excellence, belonging and community, access and affordability, well-being, and experiential learning and community engagement. These priorities, coupled with strong benefits, makes the University of Richmond an employer of choice in the Richmond area. UR is a private, highly selective, liberal arts university with a welcoming spirit that prizes diversity of experience and thought. With more than 60 undergraduate majors and an average undergraduate class size of 15 students, the University provides a collaborative learning and research environment unlike any other in higher education, offering students an extraordinary combination of the liberal arts with law, business, leadership studies, and continuing education. The University of Richmond ranks number 30 among the nation’s best liberal arts colleges by US News and World Report, one of many accolades that showcases Richmond as a premiere place to grow professionally and personally.