Posted 1 week ago

Werkstudent Content & Brand (m/w/d)

Clera Germany, Berlin
Onsite Full Time
Apply on source site

Job description

About the Role

A fast-growing, bootstrapped B2B performance marketing agency based in Berlin is looking for a creative, self-directed student to own their brand presence from the ground up. This is not a support role — you'll have real autonomy to shape how the company shows up across every channel that matters: LinkedIn, video, design, pitch decks, and beyond.

You'll work 16–20 hours per week, on-site in Berlin (Mitte), ideally for a commitment of 12+ months.

What You'll Do

  • Write LinkedIn content for founders and the company account — hooks, carousels, storylines — tuned to the tone a B2B niche actually responds to.
  • Produce image and video content end-to-end: concept, shoot, edit, design. Reels, talking heads, customer testimonials, behind-the-scenes.
  • Own brand consistency across all touchpoints: website, pitch decks, sales materials, and templates — everything cohesive, nothing off-brand.
  • Build and maintain the content calendar; keep the cadence consistent. Consistency beats perfection — your job is to ship.
  • Track performance data, identify winning formats, and scale what resonates.

What We're Looking For

Must-haves:

  • Currently enrolled student with 16–20 hours/week available.
  • Proficiency in video editing tools (CapCut, Premiere, or equivalent) — from concept to final delivery.
  • Proficiency in design tools (Figma, Canva, or equivalent) for visual assets, decks, and sales materials.
  • Demonstrated experience creating LinkedIn content (posts, carousels, hooks) with an understanding of what performs on the platform.

Strong advantages:

  • Experience writing marketing or brand content for B2B or SaaS audiences.
  • Experience managing content calendars and executing consistent publishing schedules.
  • Experience analyzing content performance metrics to inform strategy.
  • Experience producing video content end-to-end including filming, editing, and post-production.
  • Experience maintaining brand consistency across multiple touchpoints.
  • Background in photography, lighting, or on-location content production.
  • Exposure to GTM, sales enablement, or B2B SaaS marketing.
  • A portfolio or published examples of your creative work — bring them.

The right mindset:

  • You generate ideas, execute independently, and seek feedback — you don't wait for instructions.
  • You want to build a brand from scratch, not iterate in a corporate machine.
  • LinkedIn is already part of your daily routine.
  • You recognize strong content and can articulate why it works.

Location & Work Arrangement

On-site in Berlin, Germany (Mitte area). This is not a remote role.

Additional Details

  • Employment type: Werkstudent (student position), 16–20 hours/week
  • Duration: Ideally 12+ months
  • Visa sponsorship: Not available

Skills and functions

  • Marketing