Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. 职位概述 我们正在寻找一位具备热情与专业能力的公关经理(PR Manager),服务国际领先的运动品牌。该岗位需要具备全面的公关传播知识和能力,既能独立承担日常公关运营(Retainer),也能主导或推动整合传播项目(Campaign)的策划与执行。 希望具备良好的行业敏感度、优秀的客户服务能力,以及对运动与生活方式文化的长期关注与热情。 核心职责 一、日常公关运营(Retainer) 负责品牌日常公关工作,持续提升品牌在媒体端的曝光度与口碑 建立并维护拓展运动/时尚/生活类/行业/财经等领域的媒体、编辑及关键意见领袖(KOL)的长期关系 主动挖掘并推进媒体选题与传播机会 撰写与输出高质量传播内容,包括但不限于: 新闻稿 / 发言稿、媒体沟通素材(Q&A / Key Messages)、深度内容 / 提案支持文件等 负责媒体监测、传播效果总结及报告输出,并提出可执行优化建议 作为客户日常对接窗口,确保沟通及时、清晰、专业,并具备一定策略思考能力 二、传播项目管理(Campaign) 准确理解客户Brief,提出清晰的传播思路并参与方案策划与创意构建 参与或主导传播项目的策略发展与内容搭建 负责项目的整体执行及进度管理,确保高质量交付 具备一定的线下活动管理经验,包括发布会、媒体活动及体验类项目,有运动员中国行的活动经验加分 协同媒体、平台及第三方资源,推动跨界合作与内容共创 负责明星及KOL合作管理,包括筛选、沟通、执行与效果把控 完成项目复盘与总结报告,输出清晰的传播表现与优化建议 任职要求 专业能力 5年具备公关公司或整合传播领域经验,有体育 / 运动品牌 / 生活方式品牌经验优先 熟悉中国媒体环境,包括传统媒体、数字媒体及社交平台生态 具备出色的中英文语言能力(口头及书面) 优秀的内容撰写能力与逻辑表达能力 良好的项目管理能力,能够同时推进多个项目 出色的客户沟通与关系管理能力,具备一定策略视角 有KOL / 明星合作经验及资源整合能力者优先 个人特质 对运动及相关生活方式有真实兴趣或长期参与习惯 持续关注体育行业趋势、品牌动态及消费者文化变化 积极主动、外向开朗,具备良好的沟通与协作能力 具备团队意识,同时能够承担责任并推动项目落地 适应快节奏环境,具备较强的执行力与抗压能力 We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.