About the Role
This is a full ownership role for a data-driven content marketer ready to define how US businesses discover and trust an AI-powered communication platform built for SMEs. You'll shape voice and messaging across every stage of the customer journey — from paid ads to organic social — working end-to-end alongside a fast-moving, ambitious team.
What You'll Do
- Own content marketing strategy for the US market end-to-end.
- Define and maintain brand voice across the full customer journey, including performance ads, landing pages, organic content, and product messaging.
- Write and optimize website and landing page copy specifically tuned for a US audience.
- Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
- Script ad creatives for video platforms (e.g., YouTube) and paid social.
- Create and execute organic content strategies across relevant social platforms.
- Collaborate with creators, customers, and influencers to produce authentic content.
- Run A/B tests and leverage performance insights and user research to continuously improve messaging.
- Contribute to product positioning and go-to-market messaging.
What We're Looking For
- 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
- Proven background in B2B SaaS or a fast-growing software environment.
- Native or C2-level English proficiency with a strong command of US audience tone and nuance.
- Solid grasp of performance marketing principles and conversion-focused copywriting.
- Hands-on experience with analytics and A/B testing to drive content improvements.
- Experience scripting video ad creatives and executing paid social campaigns.
- Track record building and executing organic social content strategies.
- Comfort working autonomously with high ownership in a fast-paced startup environment.
- Experience collaborating with influencers, creators, or customers to develop content is a plus.
- Exposure to user research and product positioning or go-to-market work is a plus.
Compensation & Benefits
Salary range: €70,000 – €150,000 EUR annually. Visa sponsorship is not available for this role.
Location
On-site in Vienna, Austria. This is not a remote role.