This position supports the development and execution of brand and experience strategies that advance, protect, and strengthen the BCBS Brand across the System and in partnership with Plans. Working primarily in Brand Strategy with a secondary contribution to Customer Experience, it translates research and consumer insights into strategic direction, develops brand and creative briefs, and synthesizes inputs into clear recommendations that inform brand decisions. It plays an active role in the System's brand and marketing leadership forums and contributes to customer experience programming where brand, marketing, and experience intersect. Provides strategic brand and marketing direction to the customer experience program of work, including the CXLC, ensuring alignment where brand, marketing, and experience converge across both Association and Plan engagement. Leads defined workstreams within the System brand strategy, in partnership with the Director of Brand Strategy, translating consumer insights and research into direction that activates the brand and delivers on the brand promise. Synthesizes research, consumer insights, and Plan inputs into clear strategic recommendations that inform brand decisions and prepare initiatives for leadership review, using AI-enabled tools to sharpen and accelerate the analysis. Develops strong brand and creative briefs that translate insights into brand and creative direction for internal teams and agency partners. Drives initiatives within the Brand Collaborative in partnership with Plans and cross-functional teams. Develops content and strategic recommendations for the Marketing Executive Council and advisory group, driving follow-through that aligns brand and marketing priorities across the System. The posting range for this position is: 104,195.33 - 140,908.37
Qualifications
Education
Required BS or equivalent work experience
Experience
Required 5+ Years
Experience
in brand strategy or marketing Knowledge
Skills and Abilities
Effective interpersonal skills including positivity, professionalism, persuasiveness, and courtesy with and a service-oriented mindset Ability to communicate effectively with all levels of staff, including leadership Excellent oral, written and presentation skills/communications Solid time management and prioritization skills Curious learner and passion for bringing people together for purpose. Demonstrated analytical and problem-solving skills and ability to make connections. Excellent communicator and connector with the ability to listen deeply to understand and distill information to identify gaps and opportunities. Certifications & Licenses Preferred: Professional, Academy for Health Care Management (PAHM) - AHIP Extra Posting Information:
Experience
translating insights into strategy and innovation priorities for a brand.
Experience
conducting competitor reviews and analysis. Event coordination, logistics and execution experience for small to mid-size meetings, workshops or events.
Experience
or understanding of customer relationship management tools (e.g. SalesForce, Hubspot, etc.)
Experience
building a consensus to gain alignment across multiple stakeholdersExperience working in a highly-regulated industryWorkshop design Familiarity of Human-Centered Design (HCD)/Design Thinking methods and tools. #LI-Hybrid The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonus incentive pay. We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you are a current employee please apply directly through Workday. Begin your career at Blue Cross Blue Shield Association (BCBSA) by exploring currently opportunities and starting your application. It’s easy! After reviewing our open positions, apply to the roles that meet your requirements and ours too. You can keep track your progress in the selection process and review new postings too. Thanks for interest in joining Team BCBSA! At Blue Cross Blue Shield Association (BCBSA), we are a national association of 33 independent, community-based and locally operated Blue Cross Blue Shield companies and we are driven by purpose. Join the team who supports the nation's largest healthcare network, providing coverage to nearly one in three Americans as we relentlessly pursue affordable healthcare and ensure peace of mind for the people we serve. Be part of our storied history of innovation as we advance well-being and health equity.
Experience
a culture that is built on our core values, connection, work-life flexibility, well-being, and a commitment to our community. If you thrive at a company that values inclusivity, accountability, courage, teamwork, and respect, we're glad you found us!