Posted 7 days ago
SMM/AD-Saphnelo MKT-上海
Job description
ROLE & RESPONSIBILITIES Portfolio Strategy Planning Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength. Review and manage Marketing mix for each product in portfolio to optimize promotional effort. Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives. Develop product launch plans (with BMs) and submit to Marketing Director. Work with BMs and sales management to provide quality product sales forecasting Develop training strategy (with BMs) to align with LCM. Build and maintain global AZ network and relationships through attendance of regional/global workshops. Lead Brand Team To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment. Ensure effective cross functional collaboration and alignment to brand objectives. Implementation: Budgeting & Promotion Consolidate and manage the brand budget for the product portfolio, submitting for Marketing Director approval with clear strategic rationale. Monitor and control promotional expenditure, proactively identifying opportunities for greater cost-efficiency and return on investment. Lead the development and execution of marketing plan and campaigns, ensuring strategic alignment with budget. Oversee the promotional materials produced by BMs, ensuring the high standards of quality, compliance, and brand consistency. Partner with Market Intelligence / Market Research agencies to track marketing effectiveness (all parameters), translating data into actionable insights and strategic recommendations to Marketing Director. Ensure high quality delivery of product training programs Cultivate and maintain strategic relationships with KEEs and HCPs Drive market leadership with high ethical standards and compliance People Management Recruit talents to build the effective team. Responsible for performance management for BMs. Build talent pool within team. Understand competency model of subordinates and accomplish annual MKT talent assessment. Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness. Reporting Submit Monthly business review data. Provide Market Research findings and recommendations. Strong Compliance Awareness • Comply with AZ Code of Conduct and all applicable laws and regulations during business operations. Date Posted 17-8月-2026 Closing Date 30-10月-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.
Skills and functions
- Marketing
- Operations