Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. 职位概述 我们正在寻找一位具备热情、执行力强、逻辑清晰且具备良好沟通协调能力的高级公关主管（Senior Executive），服务国际领先运动品牌。 该岗位将深度参与品牌公关传播项目的规划与执行，重点负责篮球及跑步领域的同时和团队一起兼顾其他运动种类和业务线，需要具备全面的公关传播知识和执行能力，既能独立承担日常公关运营（Retainer），也能参与并推动整合传播项目（Campaign）的策划与落地。 核心职责 一、日常公关运营（Retainer） 负责品牌日常公关工作，持续提升品牌在媒体端、消费者端及行业端的曝光度、声量与口碑。 建立、维护并持续拓展运动、篮球、跑步、时尚、生活方式、行业及财经等领域的媒体、编辑、KOL及内容合作资源，尤其需要关注并积累篮球与跑步垂直媒体及意见领袖资源。 主动挖掘品牌日常传播机会，结合品牌动态、产品卖点、运动场景及行业趋势，推动具有传播价值的媒体选题、内容角度与报道机会。 撰写与输出高质量传播内容，包括但不限于： 新闻稿 / 发言稿、媒体沟通素材（Q&A / Key Messages）、深度内容 / 提案支持文件等。 负责媒体监测、传播效果总结及报告输出，并提出可执行优化建议 作为客户日常对接窗口，确保沟通及时、清晰、专业，并能在主动预判问题并推动解决。 与内部团队及相关职能部门保持高效协作，包括但不限于财务、HR/Admin、采购、创意、社交、项目执行等，确保日常工作流程顺畅推进。 二、传播项目管理（Campaign） 准确理解客户Brief，提出清晰的传播思路并参与方案策划与创意构建。 参与或推动传播项目的策略发展与内容搭建，包括传播主题、故事角度、媒体策略、KOL合作方向、传播节奏及落地形式等。 负责项目的整体执行及进度管理，能够清晰拆解项目流程、推进时间表、协调资源，并确保项目高质量交付。 具备一定的线下活动管理经验，不限于发布会、媒体活动、赛事现场、跑步体验活动、篮球训练/比赛相关活动及体验类项目；有运动员中国行或体育赛事传播经验者加分。 协同媒体、平台、KOL、运动社群及第三方合作伙伴，推动跨界合作、内容共创及传播资源整合，提升项目的内容质量与传播影响力。 负责明星及KOL合作管理，包括筛选、沟通、执行与效果把控。 与外部合作方保持专业、高效沟通，包括客户、媒体、KOL、供应商、制作团队、场地方、赛事方及其他第三方合作伙伴，确保项目执行顺畅。 完成项目复盘与总结报告，输出清晰的传播表现、项目亮点、问题复盘及后续优化建议。 任职要求 专业能力 3-4年公关公司或整合传播领域经验，有体育 / 运动品牌 / 生活方式品牌经验优先。 对篮球和跑步运动具备一定专业知识、真实兴趣或相关项目经验，了解对应运动文化、赛事生态、用户人群及媒体关注点。 熟悉中国媒体环境，包括传统媒体、数字媒体及社交平台生态。 具备良好的中英文语言能力（口头及书面）。 出色的内容撰写能力与逻辑表达能力。 具备良好的中小型项目管理能力，具备能够同时推进多个项目的潜力。 出色的客户沟通与关系管理能力。 有KOL / 明星合作经验及资源整合能力者加分。 个人特质 对运动及相关生活方式有真实兴趣或长期参与习惯，热爱篮球、跑步或有相关运动习惯者优先。 持续关注体育行业趋势、品牌动态及消费者文化变化。 积极主动、外向开朗，具备良好的沟通与协作能力。 具备团队意识，同时能够承担责任并推动项目落地。 适应快节奏环境，具备较强的执行力与抗压能力。 We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.