This is a hybrid role, open to candidates within commuting-distance of our US-based offices As a Senior Product Marketing Specialist, you will play a critical role in connecting product strategy, market insights, and customer-facing teams. You will translate product capabilities and roadmap investments into compelling value propositions, equip Sales and Customer Success teams with the knowledge and materials they need to drive adoption, and drive go-to-market execution in a fast-paced, agile environment. You will partner closely with Product Management, Sales, Customer Success, Marketing, and Program Management to ensure our messaging, launches, and enablement materials help customers understand and realize the value of our solutions.

Responsibilities

Translate product roadmap investments and feature releases into clear, customer-focused messaging and internal communications. Build and maintain sales enablement materials, including presentations, battlecards, FAQs, and other customer-facing assets. Lead product training and enablement sessions for Sales, Customer Success, and other customer-facing teams to ensure readiness and confidence. Develop differentiated product positioning and value messaging tailored to buyer and user personas. Gather and synthesize market, customer, and competitive insights to inform messaging, go-to-market strategies, and enablement content. Monitor competitive activity, market trends, and customer feedback to identify opportunities and inform product marketing strategy. Partner with Product Management to understand customer needs, product strategy, and roadmap priorities. Collaborate across Marketing, Product, Sales, and Customer Success to ensure consistent messaging and successful product launches. Measure and evaluate the effectiveness of go-to-market initiatives and enablement programs, using feedback and performance metrics to continuously improve. Skills Product Marketing:

Experience

developing value messaging, and go-to-market strategies for software or technology solutions. Sales Enablement: Proven ability to create enablement content and deliver engaging training that equips customer-facing teams for success. Messaging & Storytelling: Ability to translate complex product capabilities into compelling customer value propositions tailored to different personas. Market & Customer Insight: Skilled at leveraging market research, competitive intelligence, and customer feedback to influence marketing strategies and content. Cross-Functional Collaboration: Strong partnership skills with Product Management, Sales, Customer Success, and Marketing teams. Communication & Presentation: Excellent written, verbal, and presentation skills with the ability to influence diverse audiences. Project Management: Ability to manage multiple initiatives and product launches in a fast-paced environment. Data-Driven Decision Making:

Experience

using metrics and qualitative feedback to evaluate and optimize go-to-market and enablement effectiveness.

Job Qualifications

Education

Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent

Experience

5 years product marketing, sales enablement, or equivalent experience Required: •

Experience

in healthcare technology space, with understanding of clinical workflows and how healthcare tech is used in the market •

Experience

creating product value materials for sales, account management and customer success functions • Strong understanding of SaaS products and their application in business •

Experience

in marketing enterprise software solutions • Ability to translate complex topics into simple, clear, and intuitive language • Team player able to work within a matrixed organizational structure •

Experience

in creating marketing collateral & sales enablement tools Other Knowledge, Skills, Abilities or Certifications: Ability to effectively collaborate cross-functionally to drive marketing projects to completion Strong written and verbal communication skills, especially in presentations and creating value content messaging Proactive and self-sufficient without much need for direction Travel requirements <10% travel required as necessary, mostly to internal meetings The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $85,600.00 - $149,400.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.