Digital Content Marketeer Wil jij impact maken met sterke content en bijdragen aan klantbehoud in een dynamische B2B-omgeving? Heb je ervaring met digitale content en campagnes en ben je klaar voor meer eigenaarschap? Dan is deze rol bij Wolters Kluwer iets voor jou. Jouw rol Als Digital Content Marketeer speel je een sleutelrol in het ontwikkelen en uitvoeren van contentgedreven marketinginitiatieven, met een sterke focus op klantloyaliteit en engagement. Jij ontwikkelt, coördineert en optimaliseert digitale content die bijdraagt aan klantencommunicatie, activatie, retentie en productadoptie. De rol combineert tekstuele content, digitale assets en video-first content binnen geïntegreerde marketingcampagnes. De focus ligt op het creëren van de juiste content in de juiste vorm, afgestemd op kanaal, doelgroep en customer journey. Wat ga je doen? 1. Contentstrategie & planning Vertalen van business- en productdoelstellingen naar contentinitiatieven. Bepalen van contentthema’s samen met product, marketing en customer/loyalty teams. Opstellen en beheren van een content- en campagnekalender. Adviseren over contentmix Bepalen van juiste formats en kanalen per doelgroep en funnel fase. 2. Contentcreatie & productie (mixed format) Ontwikkelen en coördineren van content in verschillende vormen: Zelf schrijven en conceptueel uitwerken van content. Briefen en aansturen van externe partners (video agencies, designers, copywriters). Bewaken van tone of voice, storytelling en merkconsistentie over alle formats. 3. Campagne-ondersteuning & activatie Vertalen van campagnes naar multiformat content (tekst + visueel + video). Ondersteunen van: ABM-campagnes Product- en feature releases Customer onboarding, loyalty en re-engagement campagnes Zorgen voor consistente messaging over alle kanalen. 6. AI & digitale innovatie Inzetten van AI-tools voor contentcreatie, scripting en optimalisatie. Ondersteunen van AI-adoptie binnen het marketingteam. Signaleren van trends in contentformats (video, social, AI-gedreven content). Jouw team Je maakt onderdeel uit van het marketingteam van de divisie Legal & Regulatory en werkt specifiek binnen het loyalty team, dat zich richt op klantbehoud en het stimuleren van productgebruik. Wie ben jij? Bachelor of master in marketing, communicatie of gelijkwaardig door ervaring. 3 jaar ervaring in contentmarketing of digitale marketing. Ervaring met zowel copy/contentcreatie als digitale contentformats (incl. video). Jij bent sterk in storytelling over verschillende formats heen. Sterke projectmanagement- en stakeholdermanagementskills. Analytisch en data-gedreven ingesteld. Nederlands op moedertaalniveau en vloeiend Engels. Nice-to-haves Ervaring met video content productie. Basiskennis van editing of motion design workflows. Ervaring met CMS (Sitecore of vergelijkbaar). Ervaring met marketing automation (Eloqua of vergelijkbaar). Ervaring met AI-tools voor contentcreatie. Wat bieden wij? Naast een uitdagende functie binnen een toonaangevend bedrijf, bieden we: Een marktconform salaris met extralegale voordelen, waaronder Een uitdagende functie voor in een complexe organisatie 13e maand en vakantiegeld Maaltijd- en ecocheques Groeps-, hospitalisatie- en tandartsverzekering Thuiswerkvergoeding en mogelijkheid tot 3 dagen per week thuiswerken Fietslease-optie Kortingen bij diverse (online) winkels en restaurants via Benefits at Work Ruim voldoende vakantiedagen om je batterijen op te laden Opleidings- en groeimogelijkheden binnen een innovatieve werkomgeving Over Wolters Kluwer Wolters Kluwer biedt gespecialiseerde informatie en technologische oplossingen voor professionals in diverse sectoren. Met 20.000 medewerkers in meer dan 40 landen ondersteunen we experts in juridische, fiscale, overheids- en HSE-segmenten met hoogwaardige inzichten en geïntegreerde oplossingen. Klaar om jouw digitale marketingcarrière naar het volgende niveau te tillen? Solliciteer nu! Druk op de apply knop om je CV door te sturen. Heb je vragen over de vacature? Neem dan contact op met Claudia Funk (claudia.funk@wolterskluwer.com of +31 (0)6 151 36 211). Meer weten? Bezoek www.wolterskluwer.com/nl-be #BeTheDifference #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.