Growth and strategy roles that identify new business opportunities and create appropriate business plans to drive market segment growth. Identifies new market opportunities (i.e., products/services, technologies, markets). Monitors market share and competition. Identifies, evaluates and negotiates, new sales and marketing growth opportunities across multiple areas including Commercial/Pricing Strategy, Sales Channel Strategy (Alliance Partnerships, Franchising, E-Commerce, etc.) and New Product Development. Identifies and develops optimal revenue models, sales/distribution channels, pricing, and new product development strategies. Identifies and negotiates strategic partnerships including financial arrangements, customer sharing, and intellectual property rights. Prioritizes and tracks investments across new product development initiatives. May be responsible for project management/integration of new business ideas and/or acquisitions. ESSENTIAL JOB DUTIES & RESPONSIBILITIES Assesses all potential market opportunities and prioritizes opportunities based on total size of opportunity, attractiveness, fit and time to revenue Identifies the key target opportunities, accounts and develops strategies to expand with sales Validates new business opportunities and develops the translation package across targets to share with global sales teams Partners with Global Sales teams to drive customer adoption and incremental revenue Works closely with Product Line Managers to support the development of the Phase 0 projects feeding the innovation pipeline Builds strong relationships with key industry influencers, associations, and strategic customers Conducts market analysis, TAM/SAM assessments, and competitive intelligence Responsible for the development of value proposition and supports the development of selling tools for Commercial team (application translations, leads, samples, etc.) Serves as the global market expert for the Electronics segment All other duties as assigned At Nordson, we believe that anything is possible. We empower our global team of employees to engineer, manufacture, and market innovative products and systems that are essential to everyday life. These differentiated products and systems are used for precision dispensing and processing and serve a variety of end markets, including packaging, transportation, medical, and electronics. Founded in 1954, we are guided by our values of integrity, respect for people, customer passion, energy, and excellence. We care for our employees and provide them with opportunities to advance their careers and make an impact, inside and outside of work. Nordson is headquartered in Westlake, Ohio, and has direct operations in more than 35 countries to support our products and systems with application expertise and a direct global sales and service organization.