For full consideration, submit application materials by the review date, 8/31/2026. Applications received after the review date will be considered if needed. A resume and cover letter are required for this position. Salary: $50,000 to 55,000, commensurate with experience and internal alignment. Required

Qualifications

Bachelor’s degree or equivalent education, experience, and training.

Experience

in MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems. Demonstrated planning and organizational skills to include follow-through and managing multiple projects in a deadline driven environment. Strong analytical skills, with the ability to analyze data, extract meaningful conclusions and report findings. Excellent interpersonal, written, and oral communication skills including proofreading and editing documents.

Preferred Qualifications

Experience

working in marketing and/or fundraising in a complex environment.

Experience

planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways. A practiced understanding of generating reports and manipulating data.

Experience

working with database applications and CRM systems. Advanced skills in Excel, Tableau, Power BI, or any other data visualization tools.

Experience

in working with Python, C#, or other common programming languages. Understanding of the power of philanthropy in higher education the impact it has on the future of higher education. Conditions of Employment: This position may be required to work additional hours beyond the typical work week, to include evenings and weekends. Flexibility is a must with the ability to travel as needed. Job

Duties

20% - Relationship and Project Management: Provide input on recommended strategies and tactics, communicate project needs, resolve questions, and provide data and information to vendor. Manage deadlines with vendor to ensure University timelines are met. Partner with Director and Associate Director for direct marketing efforts to include internally and externally produced mailings. Work with other Direct Marketing team members to establish timelines, prepare data, track project progress, and identify and resolve roadblocks. Oversee proofing process for vendor and in-house projects. 70% - Strategic Data Analysis & Reporting: Partner with internal departments and external resource tools to develop direct marketing reports, update and distribute to necessary staff members. Analyze results of both vendor and in-house projects. Provide essential analysis for key stakeholders and partners for the purpose of reporting and future planning. Manage data for all constituent partner projects and major campaigns. Be primary liaison within Direct Marketing for data-related and reporting questions. 10% - Coordinate Cross-campus Partnerships: Work with Stewardship and Donor Relations to effectively align university-wide stewardship best practices. Coordinate with Campus IT Services to streamline data requests for mass communication efforts. Work closely with Gift Accounting and other Advancement departments on direct marketing projects as assigned. Additional Job Description: Job Profile: JP0532 - Communications/Marketing Specialist - Exempt - Salary - S10

Qualifications

Compensation Grade: S10 Recruiting Start Date: 2026-08-07 Position Restrictions: Continuing E&G funded position and not term-limited EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal Background Check: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check. Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility. William & Mary and the Virginia Institute of Marine Science (VIMS) are vibrant, innovative and engaged communities and we are delighted about your interest in a career with us. Please be aware Workday has weekly downtimes and will be unavailable Fridays starting at 9:00 p.m. through Saturdays at noon (ET) for scheduled maintenance. During this time, the portal will be closed and will not accept applications. William & Mary offers a competitive range of benefits that support employee well‑being and professional growth, including access to on‑campus fitness facilities, university libraries, and other wellness resources. Educational assistance, professional development opportunities, and a robust holiday schedule are also available. Learn more and explore our comprehensive benefits website.